Microsoft Corporation Social Media Manager, Edge Browser in Boston, Massachusetts
We are looking for a Social Media Manager to join the Modern Life, Search and Devices integrated marketing team. This role focuses on engaging, building, and proactively managing a positive social media community across organic and paid experiences. In this role, you will demonstrate exceptional collaboration and communication skills as you partner with Product Marketing, Brand, Integrated Marketing and other functions within Modern Life, Search and Devices. You will manage the cadence of digital communications across multiple social media channels with a focused approach using data and insights to inform your efforts. You'll quickly adapt large-scale plans and messages to meet the needs of a fast-changing business, and you'll thrive in ambiguity.
You will set the strategy for how social can engage our target audiences across our consumer-facing brands in traditional social media platforms; and keep an eye on upcoming platforms like TikTok or other new mediums. This role will be working closely with our integrated marketing, product marketing and brand teams to represent the voice of Edge, manage several agency partners to develop bespoke creative aligned to our brands, draft briefs for paid media campaigns, and provide on-going feedback that continues to drive innovation. You'll demonstrate a creative aptitude in both copy and visuals and be responsible for managing a social voice across multiple brand expressions. You will also expand the creative and strategic comfort zones of internal stakeholders and inspire agencies to do their best creative.
A successful candidate will have a proven experience working with digital and social channels and have a love of consumer products. They will possess social media acumen, enterprise-minded working style, a love of paid media and a knack for storytelling.
About our team – we are a group of passionate social media experts managing all consumer brands for Microsoft from Edge to Surface to Windows and Microsoft 365. We’re looking to expand globally and work collaboratively across all brands to support the Modern Life narrative for the company. We believe in transparency, partnership, and a healthy sense of humor.
Deliver on the MLSD social media strategy and manage execution across all social media channels through agency and vendor partners.
Establish and manage global editorial content calendar and messaging, while collaborating with both internal stakeholders and external partners to develop content that nurtures all stages of the consumer marketing funnel.
Uphold social voice consistently across all social media channels, and maintain partnerships with regional social media community leads to ensure our message is aligned across the globe.
Create and drive campaign strategies to increase social engagement and sentiment with a global audience of business decision makers and influencers.
Stay up to date on latest social trends and tools and implement them for social campaigns delivery.
Analyze, track, and measure performance against KPI’s and report on monthly social campaigns. Optimize and refine the social media management process.
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience
Additional or Preferred Qualifications:
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) .
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