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Meta SMB Demand Generation Manager in Boston, Massachusetts


Over 90 million businesses rely on Facebook Pages to reach potential customers for free. Facebook’s scale means that we can help businesses reach and engage people who matter to them. We succeed when we help our customers grow their business. At Facebook, you can play a key part leading this movement on our Global Customer Marketing team. We are looking for experienced marketing professionals to lead the strategy and execution of marketing content at scale for our Small to Medium Business Audience. You will be responsible for developing marketing materials that help small businesses adopt the right solutions to help grow their business. This includes digital experiences, print, video collateral, and more. To be successful in this role, you should have significant experience in content creation, a strong appreciation of Facebook products and an understanding of how scaled marketing channels like emails and ads can be used to engage with advertisers. You also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of small-medium business.

Required Skills:

SMB Demand Generation Manager Responsibilities:

  1. Lead Global Business Marketing strategy and efforts for advanced small business advertisers

  2. Support regional marketing teams in development of narrative and creative assets to be utilized in campaigns

  3. Develop and execute global marketing content strategy to support scaled marketing efforts to drive adoption of Facebook’s paid advertising solutions

  4. Collaborate closely with stakeholders to align content roadmaps to specific business goals

  5. Partner with Small Business Sales, Channel Marketing, and Product Marketing teams to identify, prioritize and produce consistent positioning and messaging

  6. Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including FB ads, emails, landing pages and more

  7. Collaborate with other team members to ensure cohesive messaging across the user journey

  8. Work hand-in-hand with designers, copywriters, and web developers to lift the Facebook brand experience

  9. Identify right levers behind successful marketing content and iterate on those learnings

  10. Work directly with Marketing Science and Data Science partners to measure and report impact of campaigns and initiatives

Minimum Qualifications:

Minimum Qualifications:

  1. BA/BS degree

  2. 6+ years of total marketing experience, with 3+ years experience in digital marketing and media buying operations

  3. Experience with B2B marketing

  4. Experience with managing or creating content for paid and organic online media

  5. Experience building and utilizing customer success stories

  6. Proven experience in building cross-functional relationships

  7. Analytical and problem-solving experience

  8. Experience with video or motion design content development

Preferred Qualifications:

Preferred Qualifications:

  1. Experience and willingness to create marketing materials and manage the creative process with designers and web developers

  2. Experience translating complex concepts into easy-to-understand language

  3. Experience working with globally distributed teams

  4. Experience collaborating with multiple cross-functional partners or matrixed organizations

  5. Project management and leadership experience

  6. Experience working in a start-up environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at