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Intel Small Business Integrated Marketing Manager in Boston, Massachusetts

Job Description

At Intel, we are innovating the future. We create world-changing technology that enriches the lives of every person on earth. As an employer, we enrich our own people to make a difference in the world.

The Commercial Client Marketing Integrated Team is seeking a leader for an exciting opportunity as part of Intel's leadership driving the critical small business segment.

In this exciting role, the candidate must be able to develop and lead a data-driven, audience-focused Integrated Marketing Plan.

In this role you will partner closely with sales, field, and stakeholders across Intel to accelerate growth in the commercial business. The ideal candidate is a quick learner and a rapid adopter of leading marketing best practices while being a leader skilled in both managing v-teams and championing effective marketing strategies and operational process to drive positive business outcomes.

Provide global integrated marketing guidance to align small business marketing activities across multiple markets and channels to ensure a consistent flow of information resources along the buyer's journey.

  • Develop and maintain Integrated Marketing GTM/Playbook aligned to business and marketing goals/objectives.

  • Drive promotion pillar of the 4P plan within the retail channel. Own retail use case and narrative.

  • Manage omnichannel marketing activities, including translating overarching marketing communications strategy into appropriate into channel execution plans.

  • Owns audience tentpoles into integration into global editorial calendar.

  • Educate the organization on channel best practices, applicable usage of each channel, and how channels can be used to complement one another in holistic communication for this audience segment.

  • Drive critical integration into retail for small business segment

  • Helps guide creative execution to ensure channel creative and digital landing experiences are developed in a customer-centric tone/voice, align to larger product or brand campaign goals and channel best practices, and are seamlessly connected.

  • Formulates and executes test strategies focused on improving key metrics.

  • Analyze past results and makes recommendations to maximize return on investment.

  • Stay current with industry and marketing trends to ensure continuous improvement and ongoing skills development. Take an active role in finding process improvements to drive increased efficiency in the marketing team.

  • Serve as SME for customer and partner meetings, blog/thought leadership creation.

Successful candidate will have:

  • Strong interpersonal skills, cross-team collaboration, open and honest feedback, and interaction

  • Proactive forward thinking, bias for action and learning mindset approach.

  • Able to spot new opportunities and drive results.

Qualifications

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.

Minimum Qualifications:

  • Bachelor’s degree in business and/ or marketing, communication, any related field.

  • 5+ years of combined experience in the following :

  • Marketing or product management experience in PC, consumer electronics, or other relevant technology marketing.

  • Experience driving multi-stakeholder planning processes, working in cross-team programs.

  • Experience driving lead gen/account-based marketing.

Preferred Qualifications:

  • Master's Degree a plus

Inside this Business Group

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Benefits

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here. (https://jobs.intel.com/en/benefits)

Annual Salary Range for jobs which could be performed in US, Colorado, New York, Washington, California: $105,797.00-$175,105.00

*Salary range dependent on a number of factors including location and experience

Working Model

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.

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