Massachusetts Creative Jobs

SEO Manager

• Location Boston, Massachusetts, United States of America

• Job ID 0000015939

• Category Sales, Marketing & Product Management

Job Description

Are you ready to deliver a meaningful, material impact on the growth of the LEGO Group while advocating for the importance of SEO?

Come join this incredible team andshowcasehow critical SEO is toachievingour strategicobjectivesas a brand and organization!

Core Responsibilities

• Partners closely with Digital Merchandising, Paid Search, Global SEO, and other key partners within the LEGO Group tooptimizecontent, improving our product visibility and item rank across major E-Commerce marketplaces (e.g., Amazon).

• Conducts keyword research from a variety of internal and external/third-party sources (e.g., Helium10, Vendor Central,SimilarWeb, et al.) to inform the PDP content optimization process and drive strong SERP relevance.

• Draws insights on shopper search behavior via keyword and competitive research, continuously reviewing retailer sites to assess opportunities,identifynew trends, and develop innovative SEO recommendations.

• Collects, analyzes, and derives actionable insights from datapertaining toSEO performance and product discoverability (e.g., share of voice); provides routine reporting on KPI progress and SEO project advancement within the organization.

• Analyzes, QAs, and implements PDP content written for SEO purposes.

• Collaborates closely with SEM counterparts on the Americas B2B Search Team to drive collective efficiencies,identifykeyword gaps, and run experiments.

• Develops nuanced versions of PDP content for individual retailers and markets, ensuring copy isoptimizedfor different algorithms, platforms, and local languages.

Play your part in our team succeeding

Algorithms evolve fast – but our Search Marketing team moves faster!

In this newly created role on our growing Search Marketing team within Americas eCommerce, the SEO Manager is an exciting opportunity to help shape the ongoing and rapid evolution of our SEO function. Working closely with the Sr. Manager of SEO, paid search counterparts, and othereCommpartners at the LEGO Group, the SEO Manager willbe responsible fordeveloping and implementing strategies that drive online, organic discoverability across B2B marketplaces like Amazon, Target.com, and Walmart.com.

In addition to owning day-to-day, tactical SEO responsibilities (e.g., keyword research, PDP content optimization) the SEO Manager will also play a key role in reporting/analytics, experimentation, and helping drive increased alignment between paid and organic search strategies.

The SEO Manager will report to the Director of Search Marketing, Americas eCommerce alongside a regional team of SEO + SEM experts.

Do you have what it takes?

• Minimum of 3+ years of experience in SEO and E-Commerce, ideally on B2B marketplaces and retailers like Amazon, Target, and Walmart

• Functionalexpertisewith technical SEO, SEO copywriting, and keyword research

• Deep understanding of search algorithms and the relationship between SEO + SEM

• Analytical and experienced using both quantitative and qualitative data to find opportunities and implement data-drivenstrategies

• Self-starter who can flex between critical thinking and tacticalexecution

• Strong interpersonal skills with a record of collaborating successfully with both internal partners and external agencies/customers/vendors

• Excellent communication and presentation skills to effectivelystorytelland advocate for SEO to internal audiences of varying technical/SEO knowledge

• Curious, positive, and collaborative – thrives best on a team, in a fun environment!

• Experience working with SEO tools such asSimilarWeb, Helium10,SEMRush, et al.preferred

• Experience with CPG or Toys & Games, aplus

• BachelorsDegree in Marketingor a related field preferred or equivalent experience

The salary for this position has a range of $97,400 - $146,200 USD based onanticipatedresponsibilities, market benchmarks, and organizational constraints.The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law.The comprehensiveremunerationdetails, inclusive of benefits, will be communicated upon finalization of the employment offer.

New Location Update

The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to bedeterminedand communicated in 2024.

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model isa great exampleof how we live up to our ambition. This 3dayin the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-SW2

#LI-Hybrid

Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.