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Procter & Gamble Senior Strategic Media Planning Manager in Boston, Massachusetts

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Job Description

As the Senior Strategic Media Planning Manager:

  • Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Digital, TV, Print, Audio, etc.

  • Leverage industry planning tools and data to conduct audience identification analysis and scenario planning.

  • Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are created and delivered in line with brand plans.

  • Evaluate existing and emerging media opportunities and brings forward recommendations /POVs.

  • Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

  • Lead Media Operations including, budget management, stewardship of media buy, proof of performance and budget actualization

Job Qualifications

Required Qualifications

  • 3+ years of strategic media planning experience

  • Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations

  • Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.

    Preferred Qualifications

  • 3+ Years Agency Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred

  • Experience in TV/video, mobile, banner, search, social, publishing, programmatic and branded entertainment.

  • Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Job Schedule

Full time

Job Number


Job Segmentation

Experienced Professionals (Job Segmentation)

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.