Children's Hospital Boston Senior Social Media Specialist in Boston, Massachusetts
67021BRJob Posting Title:Senior Social Media SpecialistDepartment:Marketing-Strategic PlanningAutoReqId:67021BRStatus:Full-TimeStandard Hours per Week:40 Job Posting Category:Marketing and CommunicationsJob Posting Description:The purpose of Boston Children's Hospital's social media presence is not just to showcase itself as the leader in its class. It is also to empower patients and their families, to educate about healthcare, and to connect with staff across the enterprise. This role will require someone who is passionate about digital storytelling and is enthusiastic to embrace the constantly changing landscape of social media.
The Senior Social Media Specialist will work closely with the Social Media and Enterprise Engagement Manager in coordination with the entire Marketing team. By utilizing social media, they will increase brand awareness, drive traffic to and across the Hospital’s digital ecosystem, drive patient/family engagement, and support marketing programs. They help to strengthen Boston Children's Hospital's online story by optimizing content operations and advising on strategy based on engagement results.
This Senior Social Media Specialist will:
Create, curate, edit, optimize content (written and visual) aligned with corporate marketing and communication objectives through strong collaboration across the enterprise
Create relevant, valuable, usable, and useful social media content and strategies reach Boston Children’s audiences. Identify, engage, and activate target audiences based on marketing priorities/campaigns for various care centers and hospital priorities.
Develop, nurture, and expand appropriate BCH’s care center communities (Heart, Brain, Cancer, Trust, beyond). Oversee affiliate social media presence across the enterprise (new apps, launches, best practice orientation).
Oversee design aspects of social media channels to ensure alignment with BCH's brand standards. Work closely with marketing and creative team on integrated promotions and ad campaigns utilizing social media channels.
Oversee design and implementation of clinical trial social media advertising campaigns for various hospital programs and research teams
In collaboration with the core team, create and execute a content calendar for different social media platforms and audiences, coordinated with the Marketing and Communications editorial board calendar
Through active social listening, identify threats and opportunities in social media posts and help to manage and enhance BCH’s reputation
Analyze social media campaign effectiveness and utilize data to review impact and results and to create measurement reports
Educate hospital staff on social media-related topics and best practices
Mentor and serve as the go-to person for junior staff and intern
Maintain knowledge base on latest tools and social media tactics being used by brands and how to leverage opportunities via new technologies and approaches, including, potentially, utilizing outside application vendors
To qualify, you must have:
A Bachelor’s Degree in Marketing, Media, Communications, English, or similar field and 3 years of relevant experience in social media
Knowledge and understanding of marketing and advertising via high-profile communities on Facebook, Twitter, Instagram, LinkedIn, and TikTok
Experience with SEO and third-party tools such as Sprinklr, Brandwatch, and/or Google Analytics
Excellent communication skills as well as the ability to work collaboratively with other staff
Boston Children’s Hospital offers competitive compensation and unmatched benefits, including an affordable health, vision and dental insurance, generous levels of time off, 403(b) Retirement Savings plan, Pension, Tuition Reimbursement, and discounted rates on T-passes (50% off). Discover your best.
*LI Office/Site Location:BostonRegular, Temporary, Per Diem:Regular