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Centene Corporation Senior Salesforce Marketing Cloud Specialist in Boston, Massachusetts

You could be the one who changes everything for our 26 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

“Applicants for this job have the flexibility to work remote.”

The Role:

We are transforming technology and creating a digital evolution that will empower Centene to better serve our members. As a Senior Salesforce Marketing Cloud Specialist will focus on the daily operations of our Medicare member text and email communication program.

Position Purpose:

Ensures the Salesforce Marketing Cloud (SFMC) platform offers a user-centric experience that allows marketing teams to effectively reach and acquire new consumers through digital marketing strategies. Identifies opportunities to build and add data-driven solutions that help marketing teams tailor acquisition campaigns to customers’ behaviors, preferences, and multi-channel journeys. Acts as a trusted source of knowledge in Marketing Cloud best practices and its growing number of capabilities to ultimately build the SFMC roadmap.

Translate business and marketing requirements into well-designed and customized marketing solutions using the Salesforce Marketing Cloud.

Determine the best path for Salesforce platform implementation, configuration, data migration, and integration.

Use data analytics to help understand which communication channel is most effective by the different customer segments for each type of message.

Design and build customer relationship email/mobile automation solutions to reach and acquire new members.

Design and/or build integration between Marketing Cloud and 3rd party applications or data sources.

Define and measure KPIs (e.g., marketing emails, PPC, open and click-through rate, unsubscribes, bounce rate, conversion rate, etc.) to measure automation performance.

Empower the Marketing teams to utilize the Marketing Cloud automation platform and collaborate with them to identify opportunities to continuously improve the utilization and adoption of the platform.

Fundamental understandings of complex technology environments with an understanding of how to optimize automation solutions for efficiency and simplicity.

Build custom queries and dynamic templates in automation studio to segment audiences.

Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize.

Conduct user training and actively promote user adoption of Marketing Cloud throughout the Marketing organization.

Stay up to date with latest Salesforce technology updates, changes, community, and roadmap(s), and partner with Digital Solutions and Product Team to develop and maintain Centene’s SFMC roadmap.

Collaborate with the UX and product teams to identify customer relationship requirements and opportunities to develop multi-touch point communications with new consumers and optimize campaigns.

Additionally you will bring:

Bachelor’s degree or equivalent experience in Marketing, Computer Science, Information Technology, or related field. Knowledge of programming languages in SFMC: AMP Script, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience). 5+ years of experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.

Strong background in agile SCRUM practices and associated tools preferred. End-to-end understanding of SFMC Platform preferred. Ability to build cloud pages (using smart capture) using both content blocks & HTML/CSS & JS. Strong analytical and problem-solving capabilities Excellent written and verbal communication skills and experience.


Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant

Centene is in the process of updating several IT job profiles and based on this update, the job title for this role may change.

Our Comprehensive Benefits Package: Flexible work solutions including remote options, hybrid work schedules and dress flexibility, Competitive pay, Paid time off including holidays, Health insurance coverage for you and your dependents, 401(k) and stock purchase plans, Tuition reimbursement and best-in-class training and development.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

TITLE: Senior Salesforce Marketing Cloud Specialist

LOCATION: Various, Massachusetts

REQNUMBER: 1413034