Acxiom LLC Senior Public Relations Specialist in Boston, Massachusetts
Do you love storytelling and communicating? Is driving results for the business important to you? Is collaborating your favorite way to work? As the Senior PR Specialist, you’ll be instrumental in driving the PR strategy and execution for Acxiom, aligning PR results with overall marketing and business outcomes for Acxiom. As part of the PR and Communications team, you will work directly with internal stakeholders and external agency partners to develop PR strategies to support Acxiom’s business objectives, including identification of new opportunities and initiatives to amplify Acxiom’s messages via paid, owned, and earned media opportunities. This role is about storytelling – working across the organization to surface the stories we need to tell in market, and bringing those stories to life through press releases, media pitches, bylines, blogs, and awards entries. In addition, you will work collaboratively with subject matter experts across the broader Global Marketing Team, ensuring our PR efforts are part of an integrated go-to-market approach that drives business results. As the Senior PR Specialist, you will report to the Vice President of PR and Communications.
What you will do:
Approach opportunities from a strategic mindset and be a storytelling Sherpa for your stakeholders.
Collaborate with Acxiom’s PR Agency of Record to develop PR strategies and tactics to amplify product launches, new thought leadership content, Acxiom event sponsorships, speaking engagements, and other Acxiom business initiatives across paid, owned, and earned channels.
Bring strategic and creative thinking to your collaboration with key stakeholders and subject matter experts across the organization to help develop content for pitches, press releases, blog posts, awards entries, bylines, etc.
Writing, writing, writing – from press releases to awards entries to executive talking points, this role is for a skilled writer; someone who knows how to tell a story and understands the best way to do so depending on the format.
Collaborate with teams across the Global Marketing Organization to ensure PR efforts are aligned and integrated with broader Marketing efforts.
Manage Acxiom PR opportunities from project initiation to project completion, keeping all stakeholders on message, on time and on budget.
Assist in managing inbound media requests.
Assist in pitching for earned coverage.
Assist in tracking and reporting the PR and Communications Team’s monthly, quarterly, and yearly metrics.
Assist in managing the PR and Communications Team’s work with outside agencies/vendors/media outlets.
Proofreading and editing external-facing materials, as needed.
Other responsibilities as assigned by the VP of PR and Communications.
What you will need:
Previous marketing, PR, or communications experience, preferably 3+ years.
Exceptional writing and editing skills
Strong grasp of PR and communications best practices.
Strong organization skills, attention to detail, and the ability to manage multiple projects in parallel
Ability to work effectively with associates at all levels of the organization
Adept at anticipating problems and working collaboratively to resolve them
Self-directed problem solver and creative thinker
Exercises strong business judgment skills in making key decisions
Drives execution of PR programs and is comfortable being self-directed
Proficient in Microsoft Office applications (Outlook, Word, Excel and PowerPoint)
Ability to learn new programs and tasks
What will set you apart:
Bachelor’s degree in marketing, communications, journalism or a related field.
Experience in the data, technology, public policy, or services industries #GD17
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
Attention California Applicants: Please see our California Consumer Privacy Act notice here (http://www.interpublic.com/ccpa-privacy-notice/) .
Attention Colorado, California, Connecticut, Maryland, Nevada, Ohio and Washington Applicants: This position is not located in the aforementioned states but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact email@example.com
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