Massachusetts Creative Jobs

61947BRTitle:Senior Program Coordinator - Brazelton TouchpointsDepartment:Medicine-Developmental MedicineAutoReqId:61947BRStatus:Full-TimeStandard Hours per Week:40 Job Category:AdministrationJob Posting Description:

Brazelton Touchpoints Center (BTC) is a mission-driven organization that offers a dynamic, team- oriented atmosphere. The organization is a leader in community research and professional development related to parent, family, and community engagement and community systems building in the US and internationally.

This Senior Program Coordinator for Brazelton Touchpoints Marketing will be responsible to:

• Manage and implement BTC’s social media strategy in collaboration with senior leadership, including creating and scheduling posts and graphics, managing review processes, and tracking and reporting on social media engagement and analytics

• Manage and implement BTC’s email marketing strategy in collaboration with the Communications Director. This will include the following:

• Oversee the email marketing calendar

• Work with colleagues across BTC to design and craft effective email campaign messages

• Manage review processes

• Manage and maintain contact lists

• Track and report on email marketing engagement and metrics

• Support the Communications Director in managing and enhancing the BTC website, including developing and posting new content, editing existing content, managing the events calendar, posting images and graphics, tracking website analytics, optimizing SEO, and coordinating with external website developer

• Manage the BTC YouTube channel

• Provide marketing and coordination support for BTC fundraising efforts

• Create and design marketing and promotional materials (e.g., PDF flyers, brochures, video testimonials, infographics)

• Provide production support for BTC virtual events and trainings, as needed

• Manage BTC image library

• Coordinate with the professional development team to ensure marketing efforts achieve their strategic goals and objectives

• Compose, edit, and deliver written and verbal communications to key stakeholders, senior leadership, and associates at all levels of the organization, as needed

• Research and write e-newsletter articles and website blog posts

• Manage relationships with external vendors

• Actively contribute to staff development and internal departmental process improvement

To qualify, you must have:

• An Associate's degree plus 5 plus years of experience, preferable with marketing, communications and/or digital media. A Bachelor's degree in marketing/communications or a closely related field required may substitute for 2 years of experience

• Experience with social media marketing, including Facebook, LinkedIn, and Twitter

• Technically competent with various programs and digital marketing platforms, including Microsoft Office, Adobe Creative Suite, Adobe Photoshop, Google Drive, Constant Contact, YouTube, and Zoom. Familiarity with project management software a plus.

• Excellent writing and editing skills

• Work requires the ability to work with diverse internal and external constituencies

• Commitment to BTC mission required

• Spanish-language proficiency preferred

For more information please visit www.brazeltontouchpoints.org

*LI Office/Site Location:BostonRegular, Temporary, Per Diem:Regular