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Pegasystems, Inc. Senior Product Marketing Manager in Boston, Massachusetts

Senior Product Marketing Manager

Job Category: Marketing

Location: US - Massachusetts - Remote | US - New Jersey - Remote | US - New York - Remote | US - Connecticut - Remote | US - Pennsylvania - Remote | US - Florida - Remote | US - Georgia - Remote | US - North Carolina - Remote | US - Texas - Remote | US - Maryland - Remote | US - DC - Remote | US - Illinois - Remote | US - Michigan - Remote | US - New Hampshire - Remote | US - Virginia - Remote | US - Delaware - Remote | US - Ohio - Remote | US - Colorado - Remote | US - Indiana - Remote | US - Maine - Remote | US - Rhode Island - Remote | US - South Carolina - Remote | US - Minnesota - Remote | US - Tennessee - Remote | US - Wisconsin - Remote | US - California - Remote | US - Kentucky - Remote | US - Louisiana - Remote | US - Mississippi - Remote | US - Missouri - Remote | US - Vermont - Remote | US - West Virginia - Remote | US - Arizona - Remote | US - Iowa - Remote | US - Kansas - Remote | US - Nevada - Remote | US - Oklahoma - Remote | US - Alabama - Remote | US - Arkansas - Remote | US - Georgia - Atlanta - Remote | US - Idaho - Remote | US - Montana - Remote | US - Nebraska - Remote | US - Oregon - Remote | US - Utah - Remote | US - Washington - Remote | US - Alaska - Remote | US - Hawaii - Remote | US - New Mexico - Remote | US - North Dakota - Remote | US - South Dakota - Remote | US - Wyoming - Remote | US - Massachusetts - Cambridge

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Meet Our Team:

Welcome to Pega Intelligent Automation product marketing. We work across functions to create the product positioning, messaging, and go-to-market strategies needed to win big in a hyper competitive market.We partner closely with product management and strategy as well as all the Go-to-Market functions including marketing, PR and brand, sales, sales enablement, consulting, customer success, and more!

Pega presents an exciting growth opportunity for a motivated individual with a passion for processand workflow automation,data, analytics, and artificial intelligenceand being a part of one of the most critical functions in driving Pega’s success.

Picture Yourself at Pega:

As a key member of the Pega Intelligent Automation product marketing team you will define and execute marketing, business, partnership, and product plans to drive growth and market expansion for process mining and discovery, end-to-end work orchestration, and our latest self-optimizing AI and decision management capabilities that are core to Pega Intelligent Automation. You will work closely and collaboratively with customers, sales, product management, partners, and analysts to identify market opportunities and help lead product launches. You will also develop a variety of compelling content (written, videos, demos, presentations etc.) to fuel sales, marketing and customer success to effectively convey the value of offerings through all pertinent channels.

What You'll Do at Pega:

  • Be a subject matter expert for Pega’s industry-leadingIntelligent Automation solutions and in particular artificial intelligence and analytics within the portfolio.

  • Create, publish and maintain informative and highly technical content

  • Create, review and deliver product demonstrations to effectively differentiate the product offering

  • Synthesize market intelligence & customer insights to develop a deep understanding of our market and customer segments. Craft & author compelling audience-specific messaging.

  • Generate market awareness and provide direct support for sales opportunities

  • Participate in analyst relations activities, including attending and presenting at key analyst events

  • Conduct market analysis to identify key opportunities and threats

  • Work closely with product management to impact product direction, possible new features, functions and technology to be included within the solution

  • Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue

  • Partner with the enablement team to drive the development of training and education materials for prospect-facing teams across all segments and specialties.

  • Develop deep relationships with Product Management, Product Marketing and Industry teams to maintain role as trusted partner

Who You Are:

You’re a results-driven product marketing professional excited about how emerging technologies can be leveraged to drive efficiencies across the world’s leading organization. You are a knowledge seeker, continuously pursuing, trialing and dissecting the latest technologies. Most importantly, you are an outstanding communicator and writer who enjoys developing messaging strategies that will connect and resonate seamlessly with key stakeholders across Product Management, Engineering, Sales and Marketing teams, playing an integral, strategic role in our overall go-to-market approach for each industry vertical. You arehands-on with “can do” attitude, proactive problem-solving skills, and a drive for results.

What You've Accomplished:

  • Bachelor’s degree required; MBA/MS preferred

  • 8+ years of professional experience in enterprise software with 4+ years in technical product marketing /product management (background inapplication developmenta plus)

  • Strong writing skills with experience building impactful content including; white papers, interactive product demos, webinars, videos and case studies

  • Demonstrated experience and proven track record working in a highly technical and B2B focused products and solutions

  • Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results

  • Experience communicating with sales teams, customers, prospects, analysts, and internal management

  • Data driven marketing approach, along with the ability to grasp and translate technical capabilities into business benefits

  • Strong analytical skills, an attention to detail, and an overall “can-do” attitude

Pega Offers You:

  • A rapidly growing yet well-established business

  • The world’s most innovative organizations as referenceable clients

  • Analyst acclaimed technology leadership in a massive emerging market

  • Continuous learning and development opportunities

  • An innovative, inclusive, agile, flexible, and fun work environment

  • Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company

Job ID: 14489

As anand Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

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