Salesforce.com, Inc Senior Product Marketing Manager, Self Serve Education - Slack in Boston, Massachusetts
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As companies around the world consider the implications of hybrid working models, Slack is uniquely positioned to lead the way to be their digital HQ. We’re hiring a Senior Product Marketing Manager to play a critical and strategic role in our self-service marketing funnel. This is an exciting opportunity to be a part of Slack’s core growth engine and guide new teams through their journey to successfully adopt Slack within their organizations.
We’re seeking a natural storyteller who will own our educational strategy for each stage of the self-serve customer journey. You’ll partner closely with research, product, and analytics teams to define priority segments and identify education gaps in the customer journey. You’ll experiment with different content and formats to help users understand the value of Slack and how it can transform the way that they work. You’ll partner with growth marketing on distribution strategy to show this education to the right users at the right time.
You have a passion for navigating ambiguity, crafting messaging, driving clarity, and influencing strategy. You demonstrate a collaborative spirit, strong leadership, storytelling, and interpersonal and analytical skills. You know how to adapt quickly, optimize for learning at every step, and evaluate tradeoffs.
Slack has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?
What you’ll be doing:
Deeply understand the audience and experience of new teams signing up for Slack and onboarding
Identify education gaps and create educational strategy for self-serve audience and get buy-in from all cross-functional stakeholders
Create on-brand, best in class content and educational materials, tailored to appropriate customers and effectively build campaigns to learn what drives best comprehension with each type of audience
Partner with growth marketing and product to operationalize and test education across all touchpoints in the user journey
Monitor and optimize content and educational materials to achieve activation and adoption metrics and pivot as needed
What you should have:
6-8+ years of relevant experience in product marketing, lifecycle marketing, content marketing or growth marketing in a B2B SaaS environment
A love for storytelling in a simple, thoughtful, and visual manner
Exceptional written and verbal communication skills: you have experience developing narratives and persuading people to try something new
Ability to connect technical concepts with user value and express it succinctly
Willingness to roll up your sleeves to build externally-facing assets and internal deliverables
Test & learn mindset, lean on data and experimentation to make decisions and inform strategies
Prior experience working at product-led growth organizations and/or freemium business models
Passionate about the Slack brand and product
For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.
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