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Salesforce.com, Inc Senior Product Marketing Manager, Self Serve Education - Slack in Boston, Massachusetts

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

As companies around the world consider the implications of hybrid working models, Slack is uniquely positioned to lead the way to be their digital HQ. We’re hiring a Senior Product Marketing Manager to play a critical and strategic role in our self-service marketing funnel. This is an exciting opportunity to be a part of Slack’s core growth engine and guide new teams through their journey to successfully adopt Slack within their organizations.

We’re seeking a natural storyteller who will own our educational strategy for each stage of the self-serve customer journey. You’ll partner closely with research, product, and analytics teams to define priority segments and identify education gaps in the customer journey. You’ll experiment with different content and formats to help users understand the value of Slack and how it can transform the way that they work. You’ll partner with growth marketing on distribution strategy to show this education to the right users at the right time.

You have a passion for navigating ambiguity, crafting messaging, driving clarity, and influencing strategy. You demonstrate a collaborative spirit, strong leadership, storytelling, and interpersonal and analytical skills. You know how to adapt quickly, optimize for learning at every step, and evaluate tradeoffs.

Slack has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?

What you’ll be doing:

  • Deeply understand the audience and experience of new teams signing up for Slack and onboarding

  • Identify education gaps and create educational strategy for self-serve audience and get buy-in from all cross-functional stakeholders

  • Create on-brand, best in class content and educational materials, tailored to appropriate customers and effectively build campaigns to learn what drives best comprehension with each type of audience

  • Partner with growth marketing and product to operationalize and test education across all touchpoints in the user journey

  • Monitor and optimize content and educational materials to achieve activation and adoption metrics and pivot as needed

What you should have:

  • 6-8+ years of relevant experience in product marketing, lifecycle marketing, content marketing or growth marketing in a B2B SaaS environment

  • A love for storytelling in a simple, thoughtful, and visual manner

  • Exceptional written and verbal communication skills: you have experience developing narratives and persuading people to try something new

  • Ability to connect technical concepts with user value and express it succinctly

  • Willingness to roll up your sleeves to build externally-facing assets and internal deliverables

  • Test & learn mindset, lean on data and experimentation to make decisions and inform strategies

  • Prior experience working at product-led growth organizations and/or freemium business models

  • Passionate about the Slack brand and product

  • BA/BS degree

For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.

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