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Discover Senior Principal Program Marketing in Boston, Massachusetts

Senior Principal Program Marketing Remote R23875 About This Role Discover. A brighter future. With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine. Come build your future, while being the reason millions of people find a brighter financial future with Discover. Job Description Responsible for managing marketing and communications to drive engagement, enrollments, and growth. Provides recommendations to management on enhancing the customer experience. Leads the creative execution of work streams and drives targeting and channel decisions and optimization. Documents customer experiences across channels and identifies opportunities. Follows brand and design standards for all communications. Maintains strong business controls and ensures satisfactory audit findings. Actively manages and escalates risk and customer-impacting issues within the day-to-day role to management. Responsibilities + Partners with internal analytics teams to gather reporting and insights on campaign data. Formulates actionable recommendations on enhanced targeting, models, etc. + Manages campaign execution from design, documentation, delivery, and the presentation of results to management. Develops test designs, creative, and branding strategies. + Develops campaign matrices and oversees campaigns. + Provides assistance in executing initiatives. Manages budgets, purchase orders, invoicing, campaign setups, delivery of creative, and legal approvals. Maintains controls and compliance oversight. + Defines creative and positioning strategy, understands consumer needs and competitive trends, and drives relevant, breakthrough positioning. Minimum Qualifications At a minimum, here’s what we need from you: + Bachelor's Degree in Marketing, Advertising, Design + 6+ years of experience in Marketing, Creative Development, Marketing Strategy Preferred Qualifications If we had our say, we’d also look for: + 8+ years of experience in Marketing, Creative Development, Marketing Strategy What are you waiting for? Apply today! All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management. Discover is committed to a diverse and inclusive workplace. Discover is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or other legally protected status. (Know Your Rights)