LogMeIn Senior Paid Media Programs Manager in Boston, Massachusetts
We are hiring a talented Senior Paid Media Programs Manager to design, deploy and report on paid media programs across the LogMeIn portfolio of products. We're looking for someone who understands the marketing mix, can provide strategic guidance and execute effectively. The right fit is someone who learns quickly, can work independently, loves tackling hard problems and instinctively seizes opportunities and brings them to the attention of key stakeholders.
Role and Responsibilities:
Develop, execute and report on multi-channel marketing initiatives spanning paid social media, display, remarketing, mobile and video campaigns; Build and implement test and learn media plans and scale campaigns based on evidence of success
Partner with paid media and broader demand gen counterparts in other functions (paid search, ABM, webinars and events) to build full-funnel marketing plans to support product strategy including awareness and demand generation activities
Proactively manage vendor and agency relationships to drive results in market and efficiencies in programs; identify synergies and constantly stay abreast of industry trends and new technologies
Collaborate with web and field marketing teams to support eComm and touch sales targets and growth plans through digital programs and communicate results to key stakeholders
Manage quarterly budgets appropriately, on time, and effectively across channels and products
Partner with Integrated Marketing and Product Marketing teams to drive strategy to accurately target personas, define key opportunities for growth and bring in product messaging to support digital programs
Work together with cross-functional teams on creative and landing page development for media campaigns across all stages of the funnel
Deliver results of programs at all levels including standardized biweekly/monthly reporting and ongoing ad hoc measurement requests to analyze digital marketing’s impact on business goals
4-6 years of direct experience creating and driving successful multi-channel paid media programs; experience with B2B and B2C a plus
Strong problem-solving skills
Experience developing and driving digital paid media programs is a must.
Exceptional communication skills (interpersonal, written and verbal)
Strong analytical skills, with the ability to understand and articulate the context, outcomes and impact of the analysis to a diverse audience from executives to individual contributors
Experience using industry leading tools and platforms such as DCM, DV360, Salesforce, Google Ads, Google Analytics, Tableau etc.
Digital native with a solid intuition for translating campaign objectives into compelling digital experiences
Proven ability to handle multiple projects at once, with multiple stakeholders
Experience marketing within a software/technology company is a must
Experience working with/managing agency relationships is a plus
At LogMeIn, Inc., we build category-defining products that unlock the potential of the modern workforce, making it possible for millions of people and businesses around the globe do their best work, whenever, however, and most importantly, wherever. We’re a pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement, and have become one of the world’s largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue and more than 2 million customers worldwide who use our software as an essential part of their daily lives. We’re headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia.
LogMeIn, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. LogMeIn, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.Each officer, manager, and employee is expected to support, cooperate with, and carry out this policy. Any employee who believes he or she has been the victim of employment discrimination, or has witnessed discrimination in the workplace based on any of these factors should report the matter immediately to Human Resources.
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