Massachusetts Creative Jobs

MassHire Job Quest Logo

Job Information

Allen & Gerritsen Senior Media Planner in BOSTON, Massachusetts

Allen & Gerritsen isn’t like other agencies. We know what you’re thinking: “Are they really different from other agencies?” We can humbly say “Yes.” You see, we do media a bit differently around here. We think strategically at all times. We are fascinated by audiences & how they engage with the world around them. We think analytically, insisting we all understand outcomes first, & plan accordingly. Our team comes from a variety of agency backgrounds spanning the biggest holding companies to smaller niche independent agencies. Of course we navigate all of the traditional core elements of media planning & buying: reach/frequency, time spent, targeting efficiency & so on. But what differentiates our team is our deeper understanding of the emotional relationships our audiences have with the environments where we communicate, & how that can affect the impact of our message. We call it Humanity Planning & it helps us to craft better, smarter & more effective integrated media plans for our clients. This role offers you a chance to grow your existing skills, but continue to learn within a fully integrated agency, all with a unique approach to planning. Your ideas will not only be valued, but encouraged. You’ll be an integral part of an amazingly talented team, not someone siloed exclusively in finance tasks & trafficking duties. Let’s see what you’ve got.

Role Description:

  • Understand & deliver creative media solutions that achieve client’s goals & objectives

  • Develop media plans & client presentations, showing leadership skills on projects

  • Work closely with publishers & media partners to negotiate media buys & stay up to date on product updates & offerings

  • Create, send & score media RFP proposals

  • Work with the Supervisor and VPs to nurture and develop junior team members

  • Assist with campaign trafficking, tagging & billing

  • Research, analyze, & report on competitor media spend & creative

  • Research, analyze, & pull insights about audience behavior including media consumption habits & preferences

  • Prepare & maintain key media buying documents such as authorizations, orders, traffic sheets, & flowcharts

  • Review articles & reports on the latest in media & synthesize into key updates for the team

  • Monitor & report on media performance across social, search, video, display, etc. to identify optimization opportunities and spot errors

Position Requirements:

  • Bachelor’s degree in Advertising, Marketing, Communication, Media or equivalent relevant experience

  • 2.5 years + of media planning & buying experience in an agency or brand setting

  • Examples of your work that you feel reflect your personality, work ethic, past experiences, or other differentiators; if group work, please specify your contributions

  • Refined communication skills, both verbal & written

  • A positive attitude, an accountable work ethic, a friendly disposition, & a sense of humor

  • Beneficial Additional Qualifications:

  • Self-starter & independent thinker

  • Strong math skills

  • Attention to detail, organization, effective time management, & the ability to prioritize workload with minimal supervision

  • Bonus for experience working in platforms such as Google Ads, Facebook Business Manager / Ads Manager, other social platform ad managers, Google DoubleClick / DCM, Google Analytics, Aqua Advantage, Global Web Index, Nielsen AdIntel, SEMRush, and/or the LiveRamp Data Store

  • Joy in solving problems -- media moves quickly & sometimes we write the playbook

  • Proficiency in Microsoft Office (Word, Excel, Powerpoint) and/or their Google product suite equivalents (Docs, Sheets, Slides)

  • Strong interpersonal skills and/or a high EQ

Allen & Gerritsen (A&G) is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success. Allen & Gerritsen is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.

Powered by JazzHR

DirectEmployers