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Advantage Solutions Senior Media Manager - Remote in Boston, Massachusetts

Marketing

Senior Media Manager - REMOTE

The Media Center of Excellence (mCOE) team within AUC promotes our clients’ brands on Amazon and other eCommerce platforms by driving discoverability, traffic, and conversion through campaigns. Our team of experienced campaign managers have an impressive track record for success and manage large annual advertising spend for our clients who are prominently in the CPG (Consumer Packaged Goods) space. We work with all of them to help execute Media advertising across multiple RMN (Retail Media Networks).

Our growing team is seeking a passionate digital marketing expert to join our team as Senior Media Manager to support enterprise clients. The SMM is a strategic business partner and advisor for all things Media to our clients. The SMM is a solution-oriented media guru, always thinking about their business, anticipating issues, and implementing their vision to produce superior results. The SMM serves as the people manager for a team of Media Managers, providing coaching and general support.

The Role:

  • Ownership of media strategy, tactical paid search and display execution, and reporting for an enterprise-level client across the retail media network – Amazon, Walmart, Instacart, and more online grocery retailers

  • Manage a team of Media Managers and provide coaching, training, career development, resource allocation, and prioritization within the pod. Provide guidance regarding specific tasks and inquiries from team members.

  • Deliver high customer service level through accountability and collaboration with our internal stakeholders, partners within the organization, and the client

  • Navigate complex enterprise systems to coordinate internal and client stakeholders for time-sensitive key decision-making

  • Oversee follow-up items and ensure deadlines for deliverables and projects are met with high-quality work

  • Oversee scope of work and identify resource needs to deliver on project plans

  • Develop ad-hoc reporting requests that exceed expectations of the clients’ needs

  • Present reporting across multiple brands, retailers, and platforms while proactively bringing data-driven insights and recommendations to the client

  • Attend all media-related calls and virtual client meetings to ensure visibility into all media activity. Actively engaging in company culture and leadership, driving a fun, positive, virtual work environment that is scalable, collaborative, and results-oriented

Must Have:

  • 2-4 years search and/or display experience across on Amazon (Walmart, Instacart, Kroger, Roundel and more RMNs a big plus)

  • Media agency experience preferred, including with clients of varying budgets, sophistication & product categories, preferably enterprise-level clients

  • Comfortable leading a team of 2-5 people

  • Comfortable with large data sets and analytics

  • Motivated self-starter with a passion for digital marketing and a desire to learn more in the space

  • Product experience - particularly CPG

  • Proven track record for delivering results and rising to overcome challenges, both known and unforeseen

Responsibilities

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Media Supervisor role is primarily responsible for total media planning (traditional & digital channels) and services on the accounts assigned

to him/her. They supervise Media Associates assigned to those accounts which are the Media Supervisor’s primary responsibility. The have a strong working knowledge of the media space and an ability to lead plan development and provide strategic recommendations to the senior management and/or client. They are also able to lead the setup, execution and reporting on all facets of a plan and present results.

Essential Job Duties and Responsibilities:

Media Campaign Development & Recommendations (Primary Leader):

  • Work with the Associate Media Director, interpret briefs, ask clarifying questions, coordinate all steps required to piece together media plan/recommendation, and integrate, as necessary, all assigned media activities, including presentation to seamless team leads and the client

  • Work with AMD & Planning team to lead development of target insights, utilizing research tools and resources to aide in planning recommendations and campaign development

  • Lead upfront target and planning research: competitive, Simmons, eMarketer, etc.

  • Assist Associate Media Director & seamless team leads in budget planning & mapping

  • Write the final media plans & presentations, receives approval from senior media management and has ability to present to seamless teams and clients

  • Lead measurement plans in collaboration with Analytics Director, identifying key metrics needed to deliver on goals and that proper tracking is/will be in place

  • Approve associate-led development of media plan flowcharts, media estimates and specs/assets for production and account leads

  • Approve RFP & consideration set proposed by Associates; lead negotiations with sales reps to finalize media plan

  • Provide guidance and approval of social recommendations lead by Associates & Community Managers to ensure plans deliver on client objectives

Setup & Execution:

  • Determine and supervise the best possible implementation of all approved media plans and projects, leading relationships and processes with production, account and dev teams to execute

  • Lead vendor kick off calls, to confirm specs, ensuring detailed campaign goals and timeline needs are accounted for, documented and Associates are providing details to internal teams

  • Monitor Associate-lead vendor communication

  • Maintain strong relationship with seamless team leads by ensuring accurate and detailed information is provided by Associates who are responsible for leading the execution of all approved media plan tactics with internal client teams (especially leading communication with production managers) for full campaign activities

  • Monitor campaign timeline, and ongoing Associate-lead communication with partners and ensure deadlines are met

  • Approve specs document & master timeline for all necessary creative assets and coordinate with internal and client teams with needed deadlines for launch

  • Manage Associates responsible for monitoring and optimization of campaign performance within platforms (Doubleclick, Facebook/Instagram, Twitter, etc.) and with specific media partners

  • Approve any changes to media plan flowcharts, media buy estimates and ensure all seamless team leads are aware of changes to maintain consistency and communication

  • Monitor and assist Associates where needed for all traditional and digital ad operations and trafficking

Reporting (In Collaboration with Analytics, AMD & Seamless team members):

  • Responsible for presenting, leading development and finalizing report presentations with assistance from Associates (who are responsible for gathering data and building deck structure and initial charts/insights)

  • Mid & end of campaign reports (with clear insights and future implications/recommendations that ladder back to client business objectives)

  • Paid social insight reports

Billing:

  • Be the lead who manages client budgets and have ability to lead entire billing process, monitoring and assisting Associates who are ultimately responsible for:

  • Creation of Estimates and IO’s in Company across all clients

  • Billing pacing chart updates across all clients when needed and integrating with the billing department to ensure timely payment and ensure that they are aware of all upcoming campaigns

  • Leading all billing meetings with finance team

Additional Responsibilities:

  • Ability to lead, delegate and hold team members & direct reports accountable for all media activity by client

  • Assist leadership with providing new, innovative ways of thinking about media, educating and collaborating with seamless team members, acting as a leading and credible resource at the agency

  • Keep up-to-date on all available market and consumer information necessary to the preparation of the most effective and efficient media plans for their set of clients, with ability to provide/lead creation of POVs where opportunities arise

  • Maintain the best possible relationship with clients, seamless teams, and sales reps in order to further mutual interests of the agency and its clients

  • Train associates in proper methods of preparing, evaluating, and implementing media plans as well as setup, execution and reporting

  • Maintain familiarity with the history, present organization, and procedures of the client, as well as, with conditions in the industry

  • Provide an energy level that brings new and exciting ideas to the planning function

  • Manage media budgets and investment summaries, secures client approval, issues vendor insertion orders

  • Assist in development of media and cross-department processes for department and agency-wide rollout

  • Assist in new business projects/pitches

  • Meet regularly with vendor/technology solutions to stay abreast of industry trends and potential client partnerships

Supervisory Responsibilities:

Direct Reports:

  • This position does not have supervisory responsibilities for direct reports

Indirect Reports:

  • Does not have direct reports, but may delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements:

  • Travel and Driving are not essential duties or functions of this job

Minimum Qualifications:

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level:(Required): Bachelor's Degree or equivalent experience

Field of Study/Area of Experience:

5+ years of experience in Media at an agency

Skills, Knowledge and Abilities:

• Strong understanding of both awareness and performance digital media channels and strategies, including display, mobile, video, paid search, programmatic and social media

• Previous success in the planning, development and management of digital media campaigns for brands or products

• Experience with DoubleClick and other 3rd party tracking solutions preferred

• Experience with the following technology platforms preferred (Self-Serve Programmatic DSPs, DFA, Facebook UI/FBX)

• Ability to analyze data and deeply understanding of measurement practices, 3rd party measurement companies and web analytics

• Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously

• Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

• Ability to consistently perform under pressure in a fast-paced environment as an individual on a team

• Exceptional organizational and time management skills

• Demonstrated interest in keeping up with emerging technologies and digital marketing trends

Environmental & Physical Requirements:

Office / Sedentary Requirements:

Incumbent must be able to perform the essential functions of the job.

Office / Non-Sedentary Requirements:

Incumbent must be able to perform the essential functions of the job. Work may be performed in an office or warehouse environment. Typically requires the ability to spend 66%+ hours each work day doing the following activities: stand for extended periods of time, walk, bend, stoop, or climb. May have possible exposure to dust, and may require the ability to lift and/or push up to 50 pounds 33% - 66% of the time.

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Locations US-TX-Austin | US-CA-Sunnyvale | US-MA-Boston | US-IL-Chicago

Primary Posting Location : City Austin

Primary Posting Location : State/Province TX

Postal Code 78748

Primary Posting Location : Country US

Requisition ID 2022-421405

Position Type Full Time

Category Marketing (Corporate): Integrated Marketing, Experiential Marketing

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