Deloitte Senior Marketing Manager in Boston, Massachusetts
Senior Marketing Manager
Locations: US - Flexible
In today s world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.
Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.
Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.
Hux by Deloitte Digital gives companies the ability to build and leverage the connections between people, systems, data and technologies so they can deliver personalized, contextual experiences to customers at scale.
Work You'll Do
Product Marketing Manager roles and responsibilities:
Work within a market leading team, focused on delivering the future of customer experience services and products, with some of the largest and most exciting brands in the world
Be the inter-disciplinary champion of our assets, products and solution
Develop product messaging that differentiates and or contextualizes new assets and solutions from others in the market. This messaging must work with our substantial internal audiences as well as the external market, in a seamless and additive way
Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
Communicate the value of new assets and solutions to a diverse range of internal audiences across all seniority levels
Speak and present both internally and externally
Develop and implement promotional activities such as product launches, as part of a coordinated go to market activation
Build strategies to support pricing, use internal and external research data, stakeholder and client interviews and your deep understanding of the addressable market
Assist the marketing and sales functions in creating asset or solution-related content such as case studies, videos, website copy and blog posts
Gain insight into customer use of current products, untapped opportunities and buyer personas
Measure and optimize the buyer journey as it relates to adoption and usage
Continually develop market and industry knowledge and become a subject matter expert on our competencies and technology
Support continuous analysis of competitors and market trends in a fast-moving market, and ensure the whole organization is armed with expertise.
Work closely with the technology and product team to influence and help shape the product roadmap to drive new features and adoption
What You'll Bring to the Table
10 years of experience in product/solution marketing, partner marketing, or related roles, working with cross-functional teams delivering products and services at the cutting edge of the market
An independent self-starter, and excellent team player in the most demanding and rewarding environments
A passion for product marketing, and marketing technology.
A drive to win, to be the best in the market and to make our customers and team successful
Hands-on messaging experience is highly desirable, particularly related to conveying complex business issues and/or industry trends in a clear, concise, and impactful style
Demonstrated ability to write and communicate complex solutions in a way that is easily understood and appealing to diverse audiences
Successful performance in a matrixed environment. Demonstrated ability to manage multiple initiatives simultaneously while consistently delivering high quality results
Proactive, detail oriented, flexible, and able to multi-task. Strong organizational skills, including project and budget management experience
Computer literate (Word, Excel, PowerPoint). Knowledge of web publishing tools. Familiarity with integrating various technologies to support marketing efforts
How you ll grow
At Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#home
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.html
Deloitte s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.html
We want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.html
Category: Management Consulting
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