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Wayfair Senior Marketing Analyst, TV in Boston, Massachusetts

<p><span style="font-weight: 400;">Wayfair is seeking an analytical, entrepreneurial individual to drive growth and affinity of our brands through TV advertising.&nbsp; In this role, you will work directly with TV network partners to negotiate and plan best-in-class TV campaigns. The ideal candidate is strong in quantitative and qualitative analyses, highly collaborative, and seeking a high-growth opportunity where they can have an immediate impact on the business. Prior media buying experience is a plus.</span></p>


<p><strong>What You'll Do</strong></p>



<li style="font-weight: 400;"><span style="font-weight: 400;">Manage the strategy, execution, and performance of a portfolio of TV networks to achieve brand growth and ROI objectives</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Work directly with TV network partners to negotiate rates and plan the best placements for Wayfair’s TV ads</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Own the testing agenda for assigned network portfolio to assess the impact of various distribution tactics and creative strategies on performance&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Analyze performance trends and pinpoint opportunities for improvement and growth&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage day-to-day execution of TV planning and buying process for network portfolio (e.g. invoicing, creative traffic instructions, pre/post log data entry, reporting)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Maintain high level knowledge of assigned media markets and serving as “market expert” within the agency</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner cross-functionally with Ad Tech, and Data Solutions teams to accomplish TV channel tech and infrastructure priorities</span></li>



<p><strong>What You'll Need</strong></p>



<li style="font-weight: 400;"><span style="font-weight: 400;">Dynamic “self-starter” with an ownership mindset over assigned network portfolio</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong analytical skills to understand what media strategies are winning and why</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Comfort solving ambiguous problems and exploring hypotheses to drive toward optimal solutions</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Persuasive and articulate with excellent negotiation and relationship-building skills; able to communicate complex ideas effectively to both internal and external partners</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to multi-task and work well within a dynamic, fast-paced, and growing organization</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Bachelor’s Degree required (strong preference for quantitative backgrounds)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">1-3 years of experience in ad marketing, media, technology, management consulting, finance, and/or corporate strategy with a heavy analytical emphasis. TV industry or previous media buying experience is a plus.</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>