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Wayfair Senior Manager Social Media Marketing in Boston, Massachusetts

<p><strong>Who We Are</strong></p>

<p><span style="font-weight: 400;">The Wayfair Growth Marketing team is looking for experienced, seasoned marketers to lead and drive </span><span style="font-weight: 400;">accelerate growth across the emerging social platforms (e.g., Pinterest, TikTok, SnapChat, etc…), supporting both Wayfair and </span><span style="font-weight: 400;">our Specialty Retail Brands (AllModern, Birch Lane, Joss &amp; Main and Perigold). </span><span style="font-weight: 400;">The new Senior Managers of Social Media Marketing will be critical members of the Growth Marketing team and will be instrumental in Wayfair becoming the destination for all things home and bringing this experience to life for our customers.&nbsp;&nbsp;</span></p>


<h3><strong>What You'll Do</strong></h3>


<li style="font-weight: 400;"><span style="font-weight: 400;">Create and flawlessly execute the designated brand’s&nbsp; social media vision and growth strategy across social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, SnapChat, etc…).</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Viewed as an expert with a deep working knowledge across platforms including Facebook, Instagram, Pinterest, Twitter, LinkedIn, Snapchat, Tik Tok and emerging platforms such as ClubHouse.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Build an emerging social discipline, creating </span><span style="font-weight: 400;">a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Lead all aspects of executing against the editorial calendar and publishing across the designated focus social platforms. This includes developing and executing organic social marketing strategies for core furniture and home decor categories, tentpole events and promotions, emerging category launches and pro-social initiatives.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Work closely with the editorial, creative and content teams to develop creative social-first content that improves brand reach, extending our brand to new customers. This includes owning the brand voice across social media so that it is consistent and reflects our brand positioning and serves both company needs and audience needs.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner with Brand Strategy, Customer Service, Editorial, Promotions, Measurement, and Media teams to ensure that all work is grounded in community understanding, data and insights and structured to deliver data-driven results.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business value.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Analysis of cultural, community, media and market trends to inform strategic and creative development for content. Build exposure, both on-platform and off, by leveraging relationships with cross-functional teams to further the reach and fame of our content.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Drive our approach for moderation, specifically tonal guidelines, response framework and measurement.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Provide reporting and insights on performance, successes, and key learnings to stakeholders and executive level leadership.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Drive thought leadership on employing a hybrid organic and paid social media strategy to amplify impact of both channels.</span></li>


<h3><strong>What You'll Need</strong></h3>


<li style="font-weight: 400;"><span style="font-weight: 400;">6 - 12 years of overall experience and 3+ years management experience, including success in building and scaling teams.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">4+ years experience with social media marketing, digital marketing, content marketing, or editorial is a must-have.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to thrive in a high-growth, entrepreneurial, and ever-changing environment</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Demonstrated experience independently developing a strategy and driving tangible results across teams in an evolving environment while leveraging data from a multitude of sources to tell a story and impact the overarching strategy.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Evidence of “scrappy startup execution” and a “get it done” attitude when time is tight and stakes are high.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Proven experience and passion for working across functions and with C-level leaders, synthesizing multiple points of view and owning a coherent action plan, all while negotiating and influencing others.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience and high comfort level for working with and collaborating with creative teams, including experience giving creative feedback</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Effective verbal and written communication skills with the ability to tailor communication style based on the audience.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Demonstrated creativity, with effective communication skills to bring big ideas to a broad audience.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience with multi-channel communications planning, using data to identify insights and build strategies for social content.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience building, inspiring, and leading teams and managing individual career growth.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Agency experience a plus</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience working with global consumer facing brands.</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>