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Wayfair Senior Manager, Search Marketing Analytics in Boston, Massachusetts

<p>Wayfair is looking for a data-driven, technical Senior Manager of Search Marketing Analytics to join our team and lead our advanced analytics pod. As a vital part of Wayfair's Search marketing team, this position will focus on developing and owning the roadmap for our technical pod, guiding the team through advanced analysis, predictive model development, and the creation of proprietary tools and services aimed at increasing the effectiveness and efficiency of our Search marketing team. This is a highly dynamic and visible role, with responsibility for building relationships with multiple stakeholders across the Search marketing and marketing technology organization.</p>


<p>• Develop and own the roadmap for the Search Marketing Analytics team, sourcing input and requirements from channel leaders across the organization<br>• Oversee a team of technical search marketing analysts and drive their tasks and deliverables<br>• Stay informed about leading analytical technologies and techniques, working these methods into relevant workstreams and coaching analysts as they learn new methods<br>• Conduct and lead deep analysis of search marketing performance, synthesize the learnings and communicate next steps/action plans to turn insight into results<br>• Apply advanced models, such as Natural Language Processes (NLP), to improve ad quality, customer experience, and team efficiency through the development of decisioning models as well as bespoke applications.&nbsp;<br>• Identify opportunities to improve data quality and influence data architecture and design decisions<br>• Work closely with Data Science and Marketing technology teams to productionize applications and models, influencing roadmaps and securing resources for achieve the team and organization's goals.&nbsp;<br>• Coach and mentor a team of analysts, encouraging them to increase their skill sets</p>




<li>Advanced degree in Computer Science, Statistics, Engineering or other quantitative disciplines&nbsp;</li>

<li>Minimum of 4 years of experience in data-driven, technical marketing, data science, engineering or similar fields</li>

<li>Experience in working with large datasets (TB’s)</li>

<li>Strong understanding of SQL and proficiency in Python (preferred) or R&nbsp;</li>

<li>Understanding of intermediate statistical and predictive modeling concepts (AB Tests, Linear and Logistic Regressions, Clustering, Random Forests, Neural Networks, etc…)</li>

<li>Excellent communication skills and a team player; experience leading a team preferred</li>

<li>Demonstrated intellectual curiosity and determination</li>


<p>&nbsp;</p><div class="content-conclusion"><p><strong>Assistance for Individuals with Disabilities</strong></p>

<p>Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our&nbsp;<a href="" target="_blank">Accomodations for Applicants form</a>.</p>

<p><strong>Need Assistance?</strong></p>

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<div class="p-richtextsection">For more information about applying for a career at Wayfair, visit our <a href="" target="_blank">FAQ page here</a>.&nbsp;</div>












<p><strong>About Wayfair Inc.</strong><br>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.</p>

<p>We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here: If you have any questions regarding our processing of your personal data, please contact us at If you would rather not have us retain your data please contact us anytime at;</p></div>