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Wayfair Senior Manager, Performance TV in Boston, Massachusetts

<p><span style="font-weight: 400;">The Marketing team is looking for a driven, analytical leader to drive the growth of our US business through TV marketing. This is a leadership role where you will define the overarching channel strategy, develop our media plans, and analyze results to continually evolve our media strategy based on performance trends. This is a unique opportunity to own a large P&amp;L, manage a direct team of analysts, and lead marketing campaigns aimed at generating awareness, shifting brand perceptions, and driving traffic for the Wayfair brand.</span></p>


<p><strong>What You'll Do</strong></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Function as the General Manager of the channel, managing the overall execution, performance and effectiveness of Wayfair’s US TV campaign, including Linear and associated Connected TV</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Cultivate and own relationships with network partners (e.g., NBC, Discovery, etc.) and external vendors to test new formats, and drive innovation within our campaign</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Maintain industry expertise and synthesize opportunities from market and competitive trends to ensure Wayfair’s TV campaigns and internal agency are best-in-class</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner closely with technology partner teams, including MarTech, Data Eng and Data Science, to develop robust channel measurement and attribution capabilities and streamline campaign management operations</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage, coach and develop team of US TV analysts that execute our in-house media buying across TV campaigns</span></li>



<p><strong>What You'll Need</strong></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">7-12 years of experience in a quantitative and analytical role leveraging a combination of analytical and brand-building skill sets</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">An interest in being in a right- and left- brain role - thinking about improvements to our attribution models as well as enhancements to our ad creative</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Demonstrated ability to prioritize work for yourself and others based on highest impact and interdependencies in a complex environment</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience making data-based decisions and recommendations, and ability to be hands on in the data analysis process</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">2+ years of direct management experience or 3+ years of project leadership experience, and demonstrated success coaching/upskilling direct team or mentees</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>