CVS Health Senior Manager of Personalization in Boston, Massachusetts

Job Description

CVS Health is embarking on a bold digital agenda aimed at transforming retail & health care and leveraging new/emerging information digital technologies and channels. We see digital technologies as a key tool to helping people on their path to better healthcare. The company is committed to a transformational digital investment profile to create unmatched consumer experiences, both online and in our stores. In support of our new strategic agenda, we are looking for great people to complement the strong team we've got already. This is a great opportunity for anyone excited to be on the ground floor of some serious digital innovation aimed at driving business growth and also changing the face of retail & health care in this country.

Within our Digital Personalization team, we are building and implementing leading-edge capabilities to develop real-time, omni-channel decisioning leveraging big-data technologies, advanced machine learning (AI) tools, and algorithms fueled by 360 customer data. These cloud-based platforms are being built using best-of-breed technology partner components by lean, agile teams. This is a unique opportunity for strong digital product owners who have experience with advanced marketing technology and a passion for what machine learning can unlock when used on a massive scale. Come join us on this exciting journey to infuse one of the world’s largest loyalty programs with even more relevant, contextual and valued messages and offers.

The Senior Manager of Personalization’s core responsibility is to drive new product capabilities from concept to successful delivery and adoption. This includes:

Translate business needs into innovative solutions - Work closely with our ExtraCare business team and other key business partners to create a product vision, understand and help identify business value, understand required use cases and capabilities, and translate these into product requirements. Product managers play a critical role in creating alignment between engineering teams and stakeholders.

Create a market-leading customer experience - Drive the definition, development and deployment of best-in-class capabilities that substantially enhance the consumer experience and address CVS’ strategic and financial objectives (including CRM and other personalization platforms)

Collaborate with technical teams to drive execution – Partner with project teams, vendors, development, analytics, systems specialists and other technical resources in this hands-on role driving products from inception to implementation

Communicate the vision - This role will have high level exposure and require superior communication and presentation skills to deliver insights to stakeholders and team members, including executives.

Help drive our personalization strategy - Conduct product and competitive research to help shape long and short term strategy while providing quick and clear value add to the business.

Required Qualifications

8-10 years of experience in strategy/management consulting or product development in a digital setting (ideally using agile development methods to create/implement CRM, ESP, marketing cloud, or other personalization technology)

Preferred Qualifications

  • MBA

  • Strategy consulting, internal strategy or business planning experience

  • Ability to problem solve within a deadline-driven work environment where attention to detail and the ability to multitask are critical

  • Quantitative skills including the ability to link product design and features to strategic objectives while using hard data and metrics to substantiate assumptions and recommendations

  • Technical savvy with a focus on continually improving customer experience and proven ability to effectively manage and adapt to evolving priorities

  • Strong verbal and written communication skills with a demonstrated experience engaging and influencing senior executives and ability to creatively solve unstructured business challenges.

  • Strong business acumen, business knowledge and operational mindset.

  • Exceptional people leadership skills, strong work ethic, dedication, and desire to succeed, in addition to strong initiative and resourcefulness

  • Tenacity and high energy level


BA required

Business Overview

CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at and EEO IS THE LAW SUPPLEMENT at

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking EEO AA CVS Health at

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website: