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Delaware North Senior Manager of Digital Communications, TD Garden in Boston, Massachusetts

The Opportunity

TD Garden and the Boston Bruins are looking for a Digital Communications Senior Manager to manage the digital communication strategy for TD Garden and Boston Bruins client communities (Season Ticket Holder, Boston Garden Society), and non-clients in collaboration with Business Strategy, Sales, Service, Corporate Partnerships, and Marketing teams to achieve business goals through email, SMS, and other digital communication channels.


Minimum – Anticipated Maximum Base Salary: $89900 - $121400 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at .


At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

  • Medical, dental, and vision insurance

  • 401(k) with up to 4% company match

  • Annual performance bonus based on level, as well as individual, company, and location performance

  • Paid vacation days and holidays

  • Paid parental bonding leave

  • Tuition and/or professional certification reimbursement

  • Generous friends-and-family discounts at many of our hotels and resorts


  • Lead the email communication strategy for clients, ticket sales, e-commerce, parking, lead generation, retargeting, database growth, and other key business goals through analysis and reporting of existing campaigns, testing of new tactics, and learning.

  • Compile and analyze digital communication and provide key reporting to effectively inform internal stakeholders and maximize campaign performance, while being an early adopter of emerging email marketing tactics and content development for the organization.

  • Effectively manage a team of SME’s, delegating email requests to builders to meet target send dates.

  • Build and deploy email and SMS marketing campaigns in SFMC, including the QC of all campaigns to validate creative content, links, and copy.

  • Work with internal groups on segmentation, timing, and short- and long-term planning initiatives for seasonal (renewals and on-sales, etc.,) game-based campaigns, and event communication.

  • Understands email automations and multi-touch journeys as digital communication solutions.

  • Effectively project manage all campaigns to ensure meeting target send dates.

  • Ideate and implement testing to enhance email performance.

  • Work with Sales, Service, and Marketing departments to develop new and unique ways to deliver content through our current email tactics and through new emerging email marketing tactics.

  • Work with all organization groups to ensure consistent messaging across all brands.

  • Contribute to list segmentation strategy to improve targeting and analyze performance of segments.


  • Bachelor’s Degree, Marketing, Business, Communications, or related field.

  • 4+ years of experience in email marketing, CRM and/or Digital Marketing.

  • Minimum of 2-3 years of experience in Salesforce Marketing Cloud.

  • Excellent interpersonal skills with the ability to communicate effectively both verbally and written within all levels of the organization. Must be personable, yet persistent.

  • Proven ability to lead and manage a team of SME’s.

  • Strong knowledge of HTML and ability to use it to build and edit emails.

  • Solution oriented with the ability to develop a recovery plan and communication out to stakeholders when needed.

  • Detail oriented with the ability to multi-task and manage many projects at once, while working in a fast-paced environment with changing priorities.

  • Strong working knowledge of Salesforce Marketing Cloud email platform required.

  • Understanding of CAN-SPAM, and email regulatory compliance.

  • Knowledge of Google Analytics and Tableau.

  • Ability to manage vendor relationships.

  • Willingness to roll up sleeve and assist the digital communications team where needed.

  • Ability to work a flexible schedule including nights, weekends, and holidays as required.

Who We Are

Delaware North purchased the historic Boston Garden in 1975 and later constructed its successor, TD Garden, and neighboring The Hub on Causeway, both of which we continue to own and operate. As New England’s largest sports and entertainment arena, TD Garden is the home of the storied NHL’s Boston Bruins and NBA’s Boston Celtics franchises and hosts over 200 events annually with over 3.5 million visitors.

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.