Massachusetts Creative Jobs

Company Overview

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to “Serve Society with Superior Quality.” We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.

We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you’re made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.

Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.

Job Category

Sales & Marketing

Position Summary

We are currently seeking a talented Senior Manager, Digital Marketing CX Strategy to join our team at Digital Marketing team at Bridgestone.

At Bridgestone Americas we value Diversity. We are building a team as diverse as the world we serve. We believe in championing all perspectives, individuals, and teams. We are creating a workplace that fosters a culture of acceptance where you are free to be your true self because what we need is who you are

More about this role: The Senior Manager, Digital Marketing and CX Strategy is responsible for strategic oversight and team leadership of digital experiences for B2B, B2C, and corporate customers in North America, Latin America, and the EMEA region, including websites, digital infrastructure, testing and optimization, and UX/UI. This position and the team it manages will work cross-functionally to enhance the digital and customer experience for critical audience segments in support of the company’s key brands, Bridgestone and Firestone. The teammate will define the digital experience road map, working to strategically bring to life the digital representation of the Bridgestone 3.0 vision to the West.

To be successful in this position, a customer-centric mindset and significant experience with cross-functional collaboration across stakeholder groups and agency teams are required. Given the strategic importance of this role and the responsibilities within, it is highly visible within the organization with regular exposure to senior leadership teams. As such, candidates must be able to thoughtfully present content and ideas and sell in concepts at all levels and across Western regions of the organization.

* Open to fully remote work or Hybrid schedule out of corporate BSAM office - Bridgestone Tower in Nashville, TN

Responsibilities

Responsible for management of the Bridgestone West web and digital experience transformation, supporting core businesses’ digital platforms, websites and CX. Manages a team of digital marketing leads to execute DX strategy and stakeholder needs across platforms.

• Build relationships and serve as a resource to stakeholders across Western businesses and functions for our websites, analytics and digital/customer experience.

• Lead a team of digital marketing managers in strategy creation and execution, UX/UI, enhancement prioritization, testing and optimization, and reporting on success, while fostering their development, collaboration and creativity.

• Manage multiple teams of agency resources in alignment with strategic needs and brand guidelines.

• Work across the Bridgestone West organization and with agency partners to define and codify digital experience strategy, including sourcing and prioritizing new enhancements and ideas internally and externally.

• Advocate for CX initiatives and success criteria across the Marketing COE and our marketing operations, IT, training, sales and leadership functions.

• Responsible for website and agency resource budgets associated with these specific workstreams, including strategic road maps, resourcing models, invoicing, etc.

• Support team in decision-making related to UX, creative, development, QA, and publishing, and help to prioritize work to ensure web and related marketing technology platforms meet the needs of multiple business and function objectives.

• Leverage insights from analytics and other teams/functions to optimize key moments in the customer journey for critical customer segments.

• Partner with the Bridgestone Mobility Solutions team to integrate Bridgestone Fleet Care as appropriate.

• Work in close alignment with the web content team, brand marketing and communications teams to communicate the messaging of Bridgestone 3.0 and What Really Matters web platforms to present a unified, consistent presence as a global sustainable solutions company.

• Define strategic road maps for website maintenance and enhancements, and be able to articulate how content and/or back-end functions are performing as well as recommendations for improvement in efficiencies and/or effectiveness.

• Socialize platform updates, reporting and insights to brand, operations and other teams as applicable.

Minimum Qualifications

• Bachelor's degree and/or 8-10 years of experience in digital marketing, website and digital platform ownership, and/or CX.

• Experienced people leader with a passion for developing a team.

• Full professional proficiency in English language, both written and verbal.

• Proven success in optimizing web platform performance to meet business goals, especially within an agency or multi-brand environment.

• Demonstrate enterprise thinking and ability to connect dots both internally and to the customer.

• Strong communication skills – verbal, written and listening – and ability to communicate data-driven findings to peers, leaders and executives across businesses.

• Deep interpersonal skills, a team player and ability to work successfully with a wide range of stakeholders.

• Experience with Adobe Experience Manager and/or SAP-Commerce helpful but not required.

​ Apply and join our team to begin a career at Bridgestone Americas. Trust your talent; trust the journey. Be Bridgestone.

Special Note: If you do not feel you hit every qualification on this list, we encourage you to apply anyway. Studies show under-represented groups tend to pre-disqualify themselves for roles that they could otherwise perform effectively because a few qualifications are missed. That is why we interview!

Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.