Crimson Hexagon Senior Manager, Customer Marketing in Boston, Massachusetts
Crimson Hexagon helps global brands better understand their consumers. With instant access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources, Crimson Hexagon’s AI-powered consumer insights platform allows clients to analyze audiences, track brand perception and campaign performance, and even detect competitive and market trends. Our clients include Anheuser-Busch InBev, Adidas, General Mills, Paramount Pictures, and Twitter. We’re a high growth software company headquartered in Boston with offices in Chicago, New York, San Francisco and London. Find us on Twitter and on LinkedIn.
We are seeking a data-driven, creative, and proven Senior Manager of Customer Marketing to join our Demand Generation group to help us increase cross-sell and upsell opportunities within our customer base as well as improve our retention rates. The organic growth of our existing customer base is a key component of our 2018 projections so this role will be critical to our success.
In this high-profile position, you will be responsible for the end-to-end strategy and execution of our customer marketing campaigns. We’re seeking an experienced self-starter who can build our Customer Marketing program from the ground up.
Collaborate across Marketing and Client Services teams – especially with Product Marketing, Customer Advocacy, and Account Management - to create engaging campaigns that help drive renewals, referrals, cross-sell and upsell opportunities within Crimson’s existing customer base.
Optimize the customer experience with our brand & platform by:
Executing educational campaigns designed to highlight best practices & helpful tips.
Evangelizing success stories to encourage expanded platform use into adjacent use cases.
Raising awareness regarding relevant product enhancements.
Encouraging and soliciting feedback, reviews, & input
Design, develop, execute, & measure creative database-driven communications, such as newsletters, surveys, promotions, campaign emails, nurture streams, etc, as well as in-person/online programs, including user groups, awards events, direct mail, webinars, etc.
Work with the Customer Advocacy team to identify and build relationships with key customers that can act as Crimson advocates through case studies, speaking engagements, references, etc.
Own third-party review channels like G2 Crowd, Influitive, etc.
Bachelor’s degree. Marketing concentration preferred, but not required.
5+ years of experience building customer marketing programs for a SaaS software company; 7+ years of overall work experience.
Exceptional writing, project management, and verbal and written communication skills.
Knowledge of email marketing best practices.
Experience using the latest digital marketing automation tools. Preference for Marketo and Salesforce.com.
Prior experience collaborating with Customer Success and Account Management teams is preferred.
Ability to influence stakeholders across functional areas.
Enjoys operating in a highly entrepreneurial, rapidly changing environment.