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VMware Senior Manager, CIO and Executive Program - Opportunity for Working Remotely in Boston, Massachusetts

The Elevator Pitch: Why will you enjoy this new opportunity?

This is a newly created position and offers you the opportunity to shape the strategy to advance relationships in our largest and most strategic accounts. As the global leader of our C-suite and executive marketing program, you will be a critical member of a global community comprised of marketing practitioners versed in the art and science of executive engagement, account based experiences, and who are passionate about making a business impact through the work they do.

At the core of what we do at VMware are our people who deeply value execution, passion, integrity, customers, and community – what we at VMware proudly identify as our EPIC2 values. Not only will you enjoy working with some of the best in the industry, you will also thrive in an environment that supports a career journey that is only limited by your imagination.

Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing?

Serving as the command center, you will be the go-to for our executive engagement strategy and plans. You will also be our team’s quarterback for content marketing across our portfolio of programs. This role requires you to partner across multiple teams both within our own team as well as key stakeholders in regions, corporate COEs and GTM teams to name a few.

  • Build your foundation and network that will help you to get things done

  • Deliver on longer term reputation and relationship objectives, while contributing to short-term revenue targets

  • Understand customer expectations to set up for optimization of their experience, innovate strategies and programs for engagement along the journey map

  • Drive strategy and plan that supports a healthy executive contact database

  • Align KPIs and metrics that deliver on value to Sales and show business impact

The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis?

This is a global role where you will be interfacing directly with leadership and a broad set of global and regional collaborators and stakeholders. Partnership and strong communication skills will be your key strengths are you look to influence without direct ownership across teams and levels. Being comfortable with data and use of analytics to draw insights will be to your advantage.

With experiences in enterprise executive marketing, strategic content marketing, account based strategies and knowledge of SaaS, the responsibilities of this role will include:

  • As the primary liaison with the corporate CxO GTM team, understand and translate the strategy to create a global end-to-end executive campaign aligned to the executive audience journey and regional priorities

  • Collaborate across marketing teams in a matrixed organization to deliver an integrated program that encompasses high touch programs to low touch scale strategies

  • Work with Office of the CIO, Executive Insights and regional teams to get insights to customer priorities and apply the intelligence to create and refine programs

  • Team up to develop and maintain the CxO digital blueprint, and drive continuous innovation along the executive audience journey

  • Offer guidance on target personas and segments, and align with regions on accounts and priorities

  • Manage CxO Bill of Materials and produce promotional/derivative assets to support the campaign strategy (briefs, organic and paid social, SEO, emails, infographics, etc.)

  • Provide insights and recommendations across content, program, channel performance. Identify opportunities to optimize campaign performance

  • Manage spend and budgeting process as well as distribution across programs, and ensure investments are made based on campaign performance

  • Other deliverables include a plan-on-a-page, campaign playbook, content tracker, scorecard and reporting templates

What is the leadership like for this role?

This role reports to the Director of Enterprise and Executive Marketing in the Global Demand organization. She leads a team with a focus on supporting sales and regional marketing in driving the enterprise business especially through strategies that engage and nurture relationships with CxOs and senior target personas, as well as industry and account-based approaches. The team is geographically diverse and subscribes to a remote work experience and employee preference philosophy. Strategic planning and professional development time are set aside each week to ensure that team members can step away from the everyday activities to focus on their long range plans.

Where is this role located?

This role is fully remote and can be done anywhere in North America.

What are the benefits and perks of working at VMware?

You and your loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights, or you can view the complete benefits package by visiting .

  • Employee Stock Purchase Plan

  • Medical Coverage, Retirement, and Parental Leave Plans for All Family Types

  • Generous Time Off Programs

  • 40 hours of paid time to volunteer in your community

  • Rethink’s Neurodiversity program to support parents raising children with learning or behavior challenges, or developmental disabilities

  • Financial contributions to your ongoing development (conference participation, training, course work, etc.)

  • Wellness reimbursement and online fitness and wellbeing classes

When you are ready to join us, we invite you to read our blog on GO-Hiring ( where you can learn our innovation in hiring and interview practices.

This job may require the candidate to comply with travel restrictions and/or work from a facility that requires full vaccination prior to entry. Further, depending on various factors, including legal challenges to the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors, VMware may require employees to be fully vaccinated effective January 18, 2022.

Category : Marketing

Subcategory: Marketing

Experience: Business Leadership

Full Time/ Part Time: Full Time

Posted Date: 2022-01-05

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.