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Adidas America Senior Manager, Brand Strategy in Boston, Massachusetts

Senior Manager, Brand Strategy

Department : Strategy, Transformation, Business Ops

Direct Reporting Line : Senior Director Global Brand Strategy

Subsidiary/Country : Reebok/NAM

Location: Boston

GSMS Grade: M3

Number of Personnel Managed : 1

Cost Center/Budget and/or Revenue Responsibility:


The Strategy Team works cross functionally to deliver one Brand Strategy . We are future focused and bring external perspectives to teams to drive new thinking and support decision making for future impact as well as current. We help teams plan work to achieve the goals of the brand, both strategically and financially

The Brand Strategy Senior Manager will lead and drive creation of global strategic plans leveraging internal and external factors such as competitor, consumer, market, industry assessments. Drive and lead execution of seasonal brand and product strategies in alignment with overall company initiatives. This dynamic individual will collaborate cross functionally to create and execute the Reebok vision.

Key Accountabilities:

  • Research future trends and shape seasonal guidelines to kick offthe Seasonal Planning process including prep and deliverables for key strategy milestones, and guard execution.

  • Inspire and provoke new approaches and forward thinking among senior leadership by sharing innovative external practices and connections

  • Create frameworks and business constructs to work cross functionally and ensure alignment with overall company strategy initiatives

  • Drive identification of 2+ years new business growth ideas ranging from category or product opportunities, marketing opportunities or digital opportunities

  • Lead the organization with data-driven insights to drive strategic choices

  • Develop cross category strategies and create multi season roadmap plans to manage complex issues like Sustainability, Purpose and Innovation.

Knowledge Skills and Abilities

  • Strong interpersonal/communication skills and high level of strategic thinking.

  • Experience in strategic planning and business plan development including analytical skills, presentation development and project planning.

  • Ability to translate data and insights into action and drive clarity and consensus around decisions

  • Manage and / or collaborate with internal and external cross-functional groups: senior leadership, finance, creative direction, global brand strategy, product marketing, communications and markets

  • Broad understanding of and passion for the sports and fashion/entertainment industry

  • Ability to prioritize tasks, balance multiple stakeholders deliver high quality results on time


  • Degree in Marketing, Communications or a related field. Master Degree / MBA a plus.

  • 6+ years’ industry and / or relevant work experience with consumer brand companies or management consulting preferred

  • Must have strong powerpoint skills, ability to storyboard and logical structure

  • Fluent written and spoken English language skills.

At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game. We foster the athlete‘s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture – the 3Cs: CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title: Senior Manager, Brand Strategy

Brand: Reebok

Location: Boston

TEAM: Strategy

State: MA

Country/Region: US

Contract Type: Full time

Number: 303914

Date: Mar 25, 2021