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Wayfair Senior Manager, App New User Strategy in Boston, Massachusetts

<p><span style="text-decoration: underline;"><strong>Who we are</strong></span></p>

<p>The App Marketing team is responsible for generating business-wide loyalty outcomes by introducing customers to our family of apps and creating direct, first-party relationships that unlock incremental spend and share of wallet. The app is a fast-growing, strategic loyalty lever and represents an increasingly high-visibility opportunity across Wayfair and the four Luxury and Specialty Retail Brands (Allmodern, Joss &amp; Main, Birch Lane, Perigold). Our team operates as a well-funded startup, owning the full-funnel app strategy (i.e. user growth and retention) across marketing and site touchpoints and collaborating cross-functionally to execute it. This includes digital advertising to drive installs (e.g. Facebook, Google), App Store Optimization, re-engagement campaigns, and owned media strategy. We partner closely with internal teams such as Data Science, Ad Tech, App Product, Promotions, and Creative to expand our advertising reach and provide a more personalized and sticky app experience to increase the customer lifetime value of our users.</p>

<p><span style="text-decoration: underline;"><strong>What you’ll do</strong></span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Own the user growth strategy &amp; roadmap, driving awareness and adoption of the app throughout the Wayfair US and Canada customer file and efficiently growing our app user base through delivery of high-quality installs</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Manage and optimize multi-million dollar advertising budgets, partnering closely with external vendors, including Google, Facebook and Apple, to test new growth products and advertising tools, and influence their strategic roadmaps</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Develop and execute owned media strategies (e.g., email, mobile web placements), building scalable, automated capabilities (e.g., targeting, creative) to integrate app messaging into established customer touchpoints</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Evaluate potential and build business case for reinstall strategy (targeting rules, willingness to pay for users who have previously uninstalled)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Evolve app measurement framework, defining rigorous understanding of app incrementality and program benefits</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Analyze program performance &amp; ROI, identify trends, and create opportunities for improvement while reacting to deviations from plan quickly and strategically</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Institute rigorous reporting and test-and-learn methodology to achieve desired results</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Work cross-functionally with Data Science, Ad Tech, and Creative to develop and test new models, audiences and messaging to further grow channel</span></li>


<p><span style="text-decoration: underline;"><strong>Who you are</strong></span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Dynamic self-starter with high operational acumen and an entrepreneurial mindset looking to make a big impact in a growing organization</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strategic thinker with a customer-first mindset and a desire for creative problem solving&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Demonstrated success influencing senior level stakeholders on strategic direction based on recommendations backed by in-depth analysis; Excellent written and verbal communication</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong quantitative and analytical skills; comfortable getting deep in a data-driven environment</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Collaborative team player who wants to see themselves and others thrive. Experience </span><span style="font-weight: 400;">mentoring and developing a team of analysts preferred</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">BA in quantitative field (finance, economics, statistics, mathematics, engineering, marketing)</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">5+ years of experience working in a quantitative-driven field (consulting, finance, investment banking, product management) or prior marketing experience</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Familiarity with Excel, SQL, and Test and Learn practices</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>