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Salesforce.com, Inc Senior Industry Marketing Manager, Public Sector in Boston, Massachusetts

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

As companies around the world consider the implications of hybrid working models, Slack is uniquely positioned to lead the way to be their digital HQ. We are looking for a strategic public sector industry marketer to lead the go-to-market strategy for this industry segment.

Customer-obsessed. Storyteller. Empathetic. Collaborative. If all of these words describe you, this is a perfect fit. The ideal candidate is a trend spotter in the public sector space, with a deep understanding of the industry, and is able to distill public sector and technical insights into compelling value proposition and strategic frameworks. Creating differentiated messaging and positioning will be a key aspect of this role, while simultaneously orchestrating integrated campaigns and initiatives to create even more raving fans of Slack. Reporting to the Director of Industry Marketing, this role will own and execute initiatives that increase awareness and drive adoption of Slack within the public sector industry.

This is a high visibility role with exposure across both Slack and Salesforce go-to-market organizations. We’re looking for a proven leader who thrives working with enterprise customers and sales teams, working cross-functionally, creating compelling content and finding new ways to reach public sector customers.

Slack has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like you, why not say hello?

What you will be doing

  • Design and execute the public sector go-to-market and content strategy

  • Develop and constantly refine Slack’s value proposition, differentiated benefits, use cases and business outcomes

  • Create compelling omni-channel customer facing content, sales assets and customer stories

  • Work cross-functionally to architect industry-persona integrations and support new product launches

  • Lead with integrity, passion, and purpose, representing Slack as an industry subject matter expert at industry events and with analysts

  • Partner with third party event organizations, media outlets and industry associations to create targeted marketing initiatives

  • Engage directly with customers, prospects, sales and customer success teams to advise, develop your POV, test and refine messaging

  • Drive cross-functional, integrated programs with Content Marketing, Demand Gen, Field Marketing and Events teams to build awareness and increase consideration among public sector buyers

  • Partner with the Salesforce Industries team to define joint go-to-market messaging and coordinate joint go-to-market efforts.

  • Partner with sales enablement to increase adoption of industry content and ensure a constant feedback loop to drive future content needs

What you should have

  • 8+ years of public sector marketing experience

  • At least 4 years experience in B2B enterprise software

  • Ability to connect technical concepts with customer value and express it succinctly

  • Ability to craft clear and compelling messages as well as willingness to roll up your sleeves to build externally-facing assets and internal deliverables

  • Highly-proactive, self-starter capable of independently leading several projects with limited direction

  • Strong presentation skills with the ability to educate and inspire small groups and conference audiences

  • A love for storytelling in a simple, thoughtful, and visual manner

  • Four-year degree is required, MBA is a plus

Slack is a layer of the business technology stack that brings together people, partners, and systems – a single place where people can effectively work together, find important information, and access hundreds of thousands of critical applications and services to do their best work.

From global Fortune 100 companies to corner markets, businesses and teams of all kinds use Slack to bring the right people together with all the right information. Slack is headquartered in San Francisco, CA and has offices around the world. For more information on how Slack makes teams better connected, visit slack.com.

Ensuring a diverse and inclusive workplace where we learn from each other is core to Slack’s values. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.

Come do the best work of your life here at Slack.

For Colorado-based roles: Minimum annual salary of $122,500 You may also be entitled to receive bonus, restricted stock units, and benefits.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.

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