Massachusetts Creative Jobs

SUMMARY:

Wolters Kluwer is looking for a smart, experienced, highly motivated marketer to build our partner marketing program and expand field marketing for our CCH® Tagetik North America business. The successful candidate will be responsible for creating partner and field marketing campaigns to drive pipeline generation and growth in accordance with business targets. Your goal is to collaborate with our Partner, Sales and Marketing teams – and our North America partners – to lay the foundation for a scalable partner marketing program, enable sales-generated pipeline, and promote effective engagement with key partners. Deliver associated tactics and measure their success.

**this role is open to 100% remote location

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Understand the business and ecosystem

• Build mutually beneficial relationships – Collaborate with our sales team, channels team, marketing, and our partners to drive revenue growth

• Marketing programs – Create awareness and demand by developing campaigns and tactics that market to and through our partner channel ecosystem

• Demand generation – Support local awareness, preference and demand by collaborating with sales to identify field marketing tactics, including those that leverage regional marketing plans

• Events and webinars – Plan and execute events, webinars, podcasts

• Event, program and partner go-to-market – establish packages of event and marketing offerings that streamline GTM and achievement of goals

• Channel enablement – Revise and create content and assets that support success of our channel partners and field-generated pipeline contribution

• Content and assets - Localize and/or customize

• Reporting – ROI

• Digital engagement – Serve as a business and partner champion on LinkedIn

• Expenses tracking and forecasting

JOB QUALIFICATIONS

Education: Bachelor’s degree or equivalent related experience.

Required Experience:

• Enterprise B2B Marketing experience, ideally in a SaaS company

• Minimum of 3 years’ increasing responsibility in marketing roles involving field/territory marketing, and/or channel/partner marketing

• Experience in event planning and execution

• A passion for high-growth challenges, data-informed decisions, continuous improvement, and details

• The ability to juggle multiple programs simultaneously with a knack for prioritization

• A keen eye for compelling and innovative experiences

• Demonstrated written and verbal communication skills, including ability to present information in a meaningful and informative way

• Collaborative approach yet able to work independently

• Fueled by data with strong process, analytical and problem-solving skills

• Experience with MarTech and SalesTech stacks, eg, Marketo, Salesforce , analysis tools

• Skilled in Microsoft Office applications, including Excel and PowerPoint

• Demonstrated project management skills

• Knowledge of segmentation and digital marketing

• Budget creation, expense management and forecasting

Preferred Experience:

• Copywriting experience

• Pragmatic Marketing background

Travel Requirements:

Up to 15% domestic travel required, primarily air travel.

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.