Cengage Learning Senior Director, Integrated Campaigns in Boston, Massachusetts
Do you dare to reinvent the future of education?
At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.
As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
Are we right for you?
We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.
What You'll Do Here:
Cengage is on a mission to help students become more confident learners and advance along the path towards lifelong success. With our recently announced offering, Cengage Unlimited, we are changing the game for students across the country. And as ourSenior Director, Integrated Campaigns, you’ll play a critical role in helping bring the company’s audacious goals to life. You will bring your passion for innovative campaigns to bear as you lead a team of Integrated Campaigns Advisors to optimize channel and tactical mix across the B2B and B2C customer journeys. Reportingto theSVP, Demand Generation, you will leverage data, insights, and nurture expertise to inform strategies and oversee the planning, development and execution of multi-channel, integrated campaigns that drive awareness, engagement, and positive customer behavior.
This is a ‘player-coach’ role, so you will own key campaigns end-to-end while ensuring all marketing programs are flawlessly executed, highly effective, and completed on-time and on-budget. A collaborative, creative, and analytical leader who is motivated by connecting meaningfully with customers, you will partner with other marketing leaders to bring our Cengage story to the world. A member of our Demand Generation leadership team, you will be a powerful influencer, partner and thought leader within the business who will define a comprehensive lead nurture approach, continually refine campaign planning and execution process, and ultimately demonstrate enhanced impact and ROI.
Act as both an individual contributor and team leader to plan, develop, and executemeasurable and scalable marketing programs with relevant key KPI’s, thatachieve stated objectives across key audiences
Overseecross-functional campaign teams, budgets and schedules, maintaining a collaborative work environment, interacting with teams throughout campaign phases
Monitor a prioritized schedule of deliverables while adjusting to changing priorities
Develop and publish a Campaign and Communications calendar to facilitate planning, manage workloads, eliminate conflicts, and ensure optimal customer experience
Leverage campaign, channel and campaign analytics, funnel metrics, best practices, and cross-team collaboration to measure and report on ongoing results, deepen understanding of customer segmentation and preferences, make recommendations to improve campaign performance, and proactively suggest new campaigns
Ensure integrated campaign plans are designed to generate customer loyalty, generate B2B leads, and influence consumer purchase decisions
Leverage market data and partner with Portfolio and Brand teams to develop Campaign themes/topics that support a point of view and educate customers to drive critical behaviors
Manage and mentor Integrated Campaigns team members to deepen overall campaign expertise, optimize nurture capabilities, and enhance top and middle funnel impact to generate more and better-quality leads and conversion
Collaborate with leaders from Marketing Strategy & Operations, Portfolio Marketing, Brand, Content & Creative, and Demand Generation to ensure alignment on priorities, define optimal processes, SLAs, templates, and budgets
Proactively communicate about recommendations, risks, challenges, and solutions
Manage outside agencies as required
Create menu based (“in a box”) demand creation programs for use at scale in strategic markets
Analyze industry trends, market conditions and competitors’ marketing tactics to offer recommendations on best ways to improve ROI
Skills You Will Need Here:
10+ years’ experience as a proven leader in development and execution of successful B2B campaigns
A demonstrated track record of developing and executing insights-driven marketing campaigns that contribute to business outcomes
B2B experience required; mix of B2B and B2C experience preferred
Mix of agency and brand-side campaign development experience preferred
Experience creating and implementing proven reputation, demand creation, lead nurturing and pipeline acceleration programs
Ability to lead and inspire teams, collaborate, and lead cross-functionally
Strong coaching, mentoring, teaming and capability building skills to improve marketing contributions and overall effectiveness
Strong listening and probing skills to interpret needs effectively
Superior analytic skills, and the ability to compile, analyze and leverage performance data to reach targeted audiences and deliver a favorable ROI
Ability to leverage research, insights, and data to understanding what the audience needs to know and how they want to consume it
Ability to shift frequently between immediate needs and long-term planning
Strong organizational skills; ability to multi-task, prioritize and collaborate vertically/horizontally in a fast-paced environment
High performing, high energy self-starter, with proven ability to work both independently as well as a member of high performance-output teams in a fast-paced, deadline driven environment
Resilience, determination, positive attitude, strong problem-solving skills and willingness to roll up sleeves to get the job done
Strong writing, analytic, communication and persuasion skills; ability to present compellingly and convincingly at the highest levels of the organization
History of budget management
Professionalism balanced with a fun attitude and sense of humor
Bachelor's degree required
Requisition ID 2018-5390
Job Function Marketing
Cengage is an Affirmative Action/Equal Opportunity Employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or protected veteran status.