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Autodesk Senior Director, Education Marketing in Boston, Massachusetts

Job Requisition ID #

22WD62085

Education Team @ Autodesk

You will join Autodesk’s Education team, a 120-person business unit reporting directly into Autodesk’s CMO. We inspire and empower the next generation of innovators to pursue the skills, credentials, and experiences they need to reimagine possible and shape a thriving future for all. We do this by building awareness, generating demand, and driving usage of Autodesk technology, and preference for the Autodesk brand, with students, educators, and IT Admins in secondary and post-secondary segments worldwide.

Our work is heavily focused on shifting share from our competitors to our new cloud offerings in mechanical engineering, machining, CTE, and construction management programs. We’ve proven we know how to do this with our direct led sales and marketing motions at targeted accounts. Now, we’re ready to scale and automate through our partners and self-serve motions.

We also are responsible for fulfilling demand for Autodesk’s complete portfolio of desktop products and for moving all existing education customers from perpetual license to our subscription platform. We’ve proven we know how to do this with millions of individual students and educators. Now we’re preparing to move 10’s of thousands of education institutions and the millions of students associated with them.

Finally, we own marketing for Tinkercad, Autodesk’s popular web app for 3D design, electronics, and coding. Trusted by over 50 million people worldwide, we’ve proven we know how to build a passionate community. Now we’re ready to find ways to move these students from Tinkercad to our professional tools.

Position Overview

We are looking for an experienced, innovative marketing leader who has led strategy and execution of global marketing initiatives across a complex portfolio within a large, high tech, preferably SaaS, company. The ideal candidate will understand both enterprise and consumer marketing, have demonstrated success driving significant, data driven growth, and be passionate about and have reputation for inspiring, developing, and growing individuals and teams.

This role offers the opportunity to shape and lead a high-profile, global business that is core to the company’s long-term growth strategy, ownership for all aspects of the Autodesk’s marketing strategy and planning for Education, exposure and accountability to our CMO and other senior executives, and the satisfaction that comes from knowing your work is having a positive impact.

The Education Marketing lead will join the company as a Senior Director and be a key member of the Vice President of Education’s leadership team.

Responsibilities

  • Lead 15-person global marketing organization, including content, demand gen, nurture, and field marketers, and a network of contractors and agencies

  • Define global enterprise and user marketing acquisition, retention, and renewal strategies for secondary and post-secondary segments

  • Build, execute, monitor, and optimize global and field campaigns to drive adoption and usage of Fusion and Tinkercad by students, educators, and IT Amins

  • Help define and execute customer digital journeys and maintain Education Community website

  • Build and execute communications plans, website updates, onboarding materials, and supporting sales and partner tools for annual launch of Autodesk’s product portfolio

  • Actively analyze and communicate marketing’s contribution to our business objectives and KPIs

  • Partner with Industry Strategy, Business Ops and Analytics, Product, Sales, Legal, and Finance teams to develop your strategies and plans

  • Monitor market trends and competitor actions and identify marketing strategies to address emerging opportunities

  • Actively participate and on the Vice President’s and business leadership team, helping to shape our business goals, strategies, and plans

Minimum Qualifications

  • You have demonstrated success leading global marketing initiatives across a complex portfolio within large, matrixed organization

  • You have hired, inspired, and effectively managed a global marketing organization

  • You have led your teams through structural and cultural change, and are passionate about creating connection and a sense of purpose

  • You understand content marketing, demand gen and growth marketing, from strategy through execution, in both enterprise and consumer marketing

  • You have grown and scaled a subscription-based business using data and A/B testing to inform and adjust

  • You are a storyteller who translates feature speak into customer benefits that resonate with employees, customers, partners, and the press

  • You have influenced, unified and secured support from C level executives and cross-functional stakeholders in a large, matrixed organization

  • You are willing and able to travel 25%, including internationally

Preferred Qualifications

  • You have successfully displaced an entrenched competitor in a mature and crowded marketplace

  • You have successfully led customers through a business model transition

  • You have knowledge of the Education market, EdTech sector, and/or Autodesk’s products

The Ideal Candidate

  • You are hungry, humble, and smart

  • You are excited, and a bit nervous, to take on a new challenge

  • You are laser focused on results, passionate about inspiring, leading and developing individuals and teams, motivated to make a positive impact, and love to have fun

10 Things That Describe You

  • You get stuff done…fast and smart. You don’t just solve problems; you see opportunity and pursue it

  • You are aware. You understand and align your team and new initiatives to the company and business unit’s strategy

  • You are decisive and transparent. You make difficult tradeoff decisions, ensuring your team understands what their top priorities are, and why

  • You are a great listener. You listen extremely well to uncover and anticipate marketing requirements that will guide your priorities, strategy, and actionable plans. You work fast, making sure that your key stakeholders are with you

  • You have courage. You are willing to challenge how things are done and take the best of the past to build something new and better for the future. You step up to address difficult issues, saying what needs to be said, and then taking action

  • You are inclusive and collaborative. You recognize the value of working with diverse groups of people. You have a knack for considering things from new or different perspectives. You are consultative, ask to be challenged, and able to marshal the team to accomplish goals

  • You “get” marketing and what motivates and inspires marketers. You have led various marketing roles, and understand the fast-paced, competitive, and demanding world that your marketing team will have to accommodate

  • You are a connector. You connect our sales, product, customer success, and partner organizations, finding alignment and providing the resources, content, training, and enablement to help them achieve their objectives and targets

  • You are a trusted partner. You understand and align our objectives with those in other divisions and functions so they can be successful. You do what you say, and say what you do, keeping peers updated as your plans evolve

  • You are fun to be around. You bring energy and enthusiasm to your work which is contagious with the team and people you interact with. People look forward to spending time with you

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site). If you have any questions or require support, contact Autodesk Careers (Careers%20%3Ccareers@autodesk.com%3E) .

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