Job Information
Chewy Senior Director, Brand Marketing in Boston, Massachusetts
Our Opportunity:
Chewy is looking for a consumer-centric Senior Director, Marketing to lead strategy, marketing campaign development, and GTM execution at our Plantation, FL, Seattle, WA or Boston, MA location. With storytelling, business insights and data acumen, this role will drive connection, engagement, and loyalty with consumers, partners, and employees. This marketing leader will oversee brand management and marketing to activate the Chewy brand as a business driver.
What You'll Do:
Define the teams’ agenda, focus, and roadmaps aligning with our corporate and business goals.
Develop comprehensive brand strategy development (vision, mission, values, positioning, architecture, etc) across Chewy and sub-brands
Create consumer preference and engagement through campaigns that deliver specific and measurable KPIs
Create consideration and adoption of key Chewy products and services
Collaborate with Marketing Science to standardize measurement frameworks applicable to brand and product marketing
Collaborate with cross-functional groups (media planning, PR, Digital, Social etc.) to drive strategic marketing planning and execution.
Oversee and optimize integrated marketing communication execution across the marketing mix from digital to TV to print.
Manage brand health measurement and translate findings into actionable strategy.
Partner with creative directors to uphold brand standards and evolve the Chewy brand to grow and expand.
Develop internal and 3rd party guidelines, and brand assets to enable the organization to execute against the brand
Collaborate with product management to develop branded consumer experiences across eCommerce sites and apps.
Lead and mentor an integrated marketing team to be high-performing marketers.
Influence across the organization to evangelize marketing best practices grounded in data insights.
What You'll Need:
15+ years of consumer brand management ideally in both corporate and startup environments
Experience with developing consumer brands in consumer tech and/or eCommerce through the full brand lifecycle
Experience managing multiple brands as a holistic ecosystem as well as individually.
Proven track record in connecting brand and product marketing to measurable business outcomes
Ability to blend traditional and digital marketing in cohesive consumer-first campaigns
Extensive experience collaborating successfully with creative teams internally and externally
Able to provide leadership, mentorship, and build internal culture
Adept at working in a cross-functional, matrixed organization
Comfortable in a hyper-growth, fast-paced, and self-starter environment
Expert in utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
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