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J&J Family of Companies Senior Digital Marketing Manager, Strategic Enablement in Boston, Massachusetts

Senior Digital Marketing Manager, Strategic Enablement - 2306136722W


Johnson & Johnson is currently recruiting for a Senior Digital Marketing Manager, Strategic Enablement located in New Brunswick, NJ or New York . Remote work options may be considered on a case-by-case basis and if approved by the Company.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 130 years. We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people.

With $94.9 Billion in 2022 sales, Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices markets. There are more than 260 Johnson & Johnson operating companies employing over 135,000 people and with products touching the lives of over a billion people every day, throughout the world. If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen.

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer. This position will report into the Global Digital Marketing Director, Strategic Enablement.

We’re on the search for a strategic and innovative marketer to elevate Johnson & Johnson‘s admired brand as the employer of choice in the competitive talent market.

This role is responsible for crafting content that will generate emotions, build equity for Johnson & Johnson as an employer, empower and engage with prospect talent throughout the hiring funnel.

Together we will bring the spirit of the company to life, an authentic view of a career at Johnson & Johnson, advice and support to candidates helping them to make progress and decisions in one of the most important aspect of people’s lives: their career!

Are you passionate about storytelling, creativity, staying ahead of digital and technology trends, using data to drive impact? If the answer is yes, apply to this role! We can't wait to have you in the team.

What You Will Do

  1. Develop brand-centric marketing strategies
  • Build out Johnson and Johnson’s employer brand strategy to differentiate the company among prospect candidates including university, experience, and executive talent.

  • Define the marketing strategy to drive a cohesive and compelling digital experience, including social, online, CRM as well as physical, including events and face-to-face interactions.

  • Partner with Global Corporate Affairs and recruitment marketing teams.

  1. Develop outstanding, digital-centric brand storytelling & content
  • Own the development of campaigns and content for top of the funnel lead generation, pipeline building and targeted nurtured campaigns. Lead all aspects of development and implementation of global social media efforts and development of campaign toolkits for regional teams.

  • Be on top of emerging marketing trends and experiment with the latest marketing tactics. Establish a test-and-learn, data-driven and continuous improvement marketing culture.

  • Conduct planning sessions with Global Sector Recruitment Heads, work with regional marketing team, internal partners, team members and agencies to drive creative excellence. Lead in-house agency and LinkedIn partnership.

  1. Lead University recruitment marketing efforts
  • Explore new ways to connect with this multifaceted target audience to break through the clutter

  • Collaborate with University recruiting team, media and creative agency to develop marketing strategy, campaign strategy and creative assets. Provide execution guidance to regional teams.

  1. Customer Relationship Management
  • Build and implement CRM strategy to support hiring needs: joint goal setting and action planning, insight development, segmentation and CRM calendar.

  • Lead content creation with agency and internal partners to strengthen talent pipeline.

  • Measure results, evolve strategy and execution.

  1. Performance measurement and data analytics
  • Continuously optimize and operationalize our performance measurement dashboard to enable full-funnel measurement. Regularly report on marketing programs performance and recommend how to improve return on investment and results.

  • Establish digital key performance indicators, lead real-time analytics & performance measurement providing insights on what’s working and what’s not. Recommend and act on improvements.

  • Collaborate closely with digital technology team and external analytics partners to ensure appropriate measurement and metrics are in place to measure content and campaigns effectiveness.


  • A Bachelor's degree is required; an MBA or Master’s degree is preferred

  • 8 years of business experience

  • A minimum of 5 years of marketing experience in developing brand centric-digital strategies and implementing in a similar brand leadership role, preferably with a range of industry experience and cross-functional management.

  • Able to understand the target audience and translate insights into action to drive performance.

  • Comprehensive understanding of the digital ecosystem and several channels work together to optimize consideration and conversion strongly preferred.

  • Consistent track record implementing digital marketing strategies such as content marketing, email marketing and social media marketing.

  • Ability to influence across all levels of the organization, successfully navigate a matrix environment and collaborate with functional teams and external partners such as creative agencies.

  • Acute attention to detail and have a high bar for quality.

  • Strong interpersonal skills, leadership, communications, and consulting abilities.

  • Team-player, willing and eager to work in a hands-on capacity

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit .

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

The base pay range for this position is $118,000 - $203,550

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/ performance year. Bonuses are awarded at the Company’s discretion on an individual basis.

Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. For additional general information on company benefits, please go to:

Primary Location NA-US-New Jersey-New Brunswick

Other Locations NA-United States, NA-US-New York

Organization Johnson & Johnson Services Inc. (6090)

Job Function Marketing

Req ID: 2306136722W