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LogMeIn Senior Customer Advocacy Manager in Boston, Massachusetts

Job Description

LastPass is the market leader in password management and our users (consumer and corporate) show us a lot of love! We’re looking for an outstanding Advocacy and Community Manager to join our Global Marketing team.

Our community say it best – and your mission will be to industrialise the voice of our community so that prospects, and the market at large, can learn and hear directly from their peers about just how fantastic LastPass is.

You are someone who has been there and done it. You know the mechanics behind a world class advocacy program and can point to the short and long-term successes and the challenges. You will define the structure of the program and have access to the right tools to manage not only our community but also our stakeholders. Expectations will be realistic and achievable.

Being cross functional is in your DNA and you will work closely with Customer Success, Events, Sales, Demand Gen, Web, SEO, Product, and the Campaigns teams globally to weave Advocacy into every dimension of our engagement.

You'll be looking after our customer references, developing a customer repository of case studies, references, logos, blog posts and quotes, helping to launch our network of customer advisory councils and more.

What you’ll be doing

  • Develop and lead a best-in-class global advocacy program to engage and recognize our customers’ successes across our marketing channels and materials.

  • Manage our customer advocacy community including maintaining and optimizing the strategy for identifying, recruiting, engaging with, and delighting customer advocates.

  • Partner with our webteam to maintain the customer stories section on the website,

  • Develop and maintain a scalable process to identify and create customer case studies, video testimonials, references, and quotes.

  • Write and edit case studies, advocacy blog posts, and related sales enablement materials.

  • Support events, such as webinars and conferences, by inviting client speakers and supporting their slides and talk tracks.

  • Maintain a library of customer references, statistics, and user-generated content best practice guides.

  • Maintain an internal communications program around our advocacy efforts, including a quarterly newsletter and new case study alert emails.

  • Owns the relationship with our advocacy community vendor and all our customer review platforms,

  • Work closely with the client success team and marketing leadership to gain alignment on priorities, segment strategies, and metrics for success.

  • Gather, report on, and analyse program performance data; optimize based on learnings.

Necessary Skills And Experience

  • Demonstrated experience developing, executing, and measuring effective customer advocacy programs.

  • Previous experience working in the Identity and Security space.

  • Journalist / copy writer experience preferred with strong interview, storytelling, and writing skills.

  • Experience with G2Crowd, Salesforce, Gong, Clozd and Influitive is a plus.

  • Excellent project management skills, strong detail orientation and quality obsession.

  • Strong written and verbal communications skills; ability to comfortably develop and communicate plans to marketing leadership and stakeholders/leaders across the organization.

  • Collaborative work style; ability to work both independently and in cross-functional teams, strong peer leadership.

  • Thrives in a fast-paced environment, asks questions and tracks down answers with confidence, and leads projects/programs with minimal direction.

  • Exceptional communication skills: verbal, written, and visual

  • Proven ability to prioritize and multitask in fast paced, dynamic environment

  • Strong attention to detail and professional manner with all levels of the organization a must

  • Ability to manage multiple priorities and tasks in a dynamic environment with competing priorities

  • Fluent English a must, fluent French and/or German is a bonus.

At LogMeIn, Inc., we build category-defining products that unlock the potential of the modern workforce, making it possible for millions of people and businesses around the globe do their best work, whenever, however, and most importantly, wherever. We’re a pioneer in remote work technology and a driving force behind today’s work-from-anywhere movement, and have become one of the world’s largest SaaS companies with tens of millions of active users, more than 3,500 global employees, over $1.2 billion in annual revenue and more than 2 million customers worldwide who use our software as an essential part of their daily lives. We’re headquartered in Boston, Massachusetts with additional locations in North America, South America, Europe, Asia and Australia.

LogMeIn, Inc. is committed to providing equal opportunity in employment to all employees and applicants for employment. No employee or applicant shall be discriminated against in the terms and conditions of employment on the basis of race, color, religious creed, gender, sex, pregnancy, religion, marital or domestic partner status, age, national origin, ancestry, physical or mental disability (including AIDS/HIV), medical condition, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, application for or denial of family and medical care leave and/or pregnancy disability leave, or any other basis protected by federal, state or local law or ordinance or regulation. LogMeIn, Inc. also prohibits discrimination based on the perception that anyone has one of these characteristics or is associated with a person who has or who is perceived as having any of those characteristics.Each officer, manager, and employee is expected to support, cooperate with, and carry out this policy. Any employee who believes he or she has been the victim of employment discrimination, or has witnessed discrimination in the workplace based on any of these factors should report the matter immediately to Human Resources.