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Wayfair Senior Business Analyst-Cross Channel Marketing in Boston, Massachusetts

<p><span style="font-weight: 400;">A marketing general analyst who supports the Canada CMO, specifically to drive performance marketing success. This person is the resident expert on marketing channel performance for the brand, steers the marketing strategic planning process (i.e. target-setting &amp; forecasting) for the brand, and leads the thinking on multi-channel marketing strategies (e.g. targeting) that improve channel effectiveness &amp; customer health. This person reports directly to the CMO for the brand and partners with a distributed team of marketing channel analysts and cross-functional partners.&nbsp;</span></p>



<li><span style="text-decoration: underline;"><strong>Channel effectiveness</strong></span><span style="font-weight: 400;"><span style="text-decoration: underline;"><strong> (25%)</strong></span>: Bring brand expertise &amp; deep understanding of full marketing funnel to serve as strategic thought partner to marketing channel teams. Hold individual channels accountable for test rigor, cross-store parity, and business results. Draw connections across channel roadmaps (e.g. between prospecting &amp; email) to improve overall customer experience to amplify channel-specific performance. Promote a balanced focus on operational excellence &amp; innovation, especially as it pertains to the unique strategy &amp; needs of a given brand.&nbsp;</span></li>

<li><span style="text-decoration: underline;"><strong>Marketing performance</strong></span><span style="font-weight: 400;"><span style="text-decoration: underline;"><strong> (15%)</strong></span>: Own the marketing performance narrative in all formal &amp; informal touchpoints. Steer deep-dive investigations that span across channels (in partnership with BT, VM, CM &amp; marketing channel teams) to deliver actionable insights to leadership. Own all formal reporting.</span>


<li><span style="font-weight: 400;">Note: Business Trends team is a core partner and focuses on store-level trends, whereas the XC analyst is the expert on marketing performance (at times an input into store)</span></li>



<li><span style="text-decoration: underline;"><strong>Strategic planning</strong></span><span style="font-weight: 400;"><span style="text-decoration: underline;"><strong> (10%):</strong></span> “Responsible” for ad spend forecasting process with channels and relevant analysis to drive better target-setting (CMO is accountable), and ongoing reporting on performance vs. forecast (+ drivers).</span></li>

<li><span style="text-decoration: underline;"><strong>Strategic projects (40%), e.g.</strong></span>


<li style="font-weight: 400;"><span style="font-weight: 400;">Multi-channel marketing strategies</span><span style="font-weight: 400;">: Develop and help execute cross-channel playbooks to market strategic programs for the Canada business (eg domestic/EB exposure playbook, playbook for launching new suppliers or marketing new offerings like open box, playbook for marketing high-priority categories, etc). Lead multi-channel process improvement projects (eg improving French translations). Serve as project manager for complex multi-channel projects, ensuring scalability / sustainability of initiatives, knowledge-sharing &amp; impactful results.&nbsp;</span></li>



<li><span style="text-decoration: underline;"><strong>New channel exploration / launch (as applicable):</strong></span><span style="font-weight: 400;"><span style="text-decoration: underline;"><strong> </strong></span>Build business case, determine launch strategy and proof-of-concept plan, and operate new channels based on brand priorities &amp; near-term opportunities. Opportunity assessed on case-by-case basis, but is required to have a set plan and timeline (where stakeholders decide whether to resource or pause).&nbsp;</span></li>

<li><span style="text-decoration: underline;"><strong>Team leadership</strong></span><span style="font-weight: 400;"><span style="text-decoration: underline;"><strong> (10%):</strong></span> Leads team-building &amp; activities that drive affinity amongst distributed teams. Also includes active participation in leadership discussions as a marketing expert. Serve as CMO proxy when needed.</span></li>


<p><strong>What You’ll Need</strong></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Bachelor’s degree in Economics, Business, Marketing Engineering, Supply Chain/Operations, or another quantitative discipline</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">2+ years experience working in marketing in a performance marketing role (e.g., Paid Search, Paid Social, Display / Retargeting) or a marketing analytics role that involved analysis and investigation of marketing performance across channels&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Ability to convert data findings to business insights without strict guidelines</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Comfort being able to clearly communicate data findings to team and partners and bridge data with business context</span><span style="font-weight: 400;">.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Possess an affinity for data, and resourcefulness in obtaining data when clean and or complete information is not available.</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong Excel, Google BigQuery, or SQL experience</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience building dashboard (Tableau, Data Studio)</span></li>

</ul><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p>

<p><span style="font-weight: 400;">We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found </span><a href=""><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">). If you have any questions regarding our processing of your personal data, please contact us at If you would rather not have us retain your data please contact us anytime at </span><a href=""><span style="font-weight: 400;"></span></a><span style="font-weight: 400;">.</span></p></div>