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Salesforce.com, Inc Senior Brand Strategic Planner - Slack in Boston, Massachusetts

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

At Slack, our mission is to make people’s working lives simpler, more pleasant, and more productive. We live by this, and improving people’s working life starts with our own company. We’re building a platform and products we believe in — as well as a strong, diverse team of curious, creative people who want to do the best work of their lives and support each other in the process.

We’re looking for a Brand Strategic Planner to help shape the brand narrative and positioning by leveraging research and data to drive creatively-focused brand marketing initiatives.

The Senior Brand Strategic Planner reports to the Senior Brand manager, overseeing creative strategy and integrated campaign development. This multifaceted role combines your love of research and data with an ability to divine insights and translate them into actionable brand marketing efforts. You are a champion of creative excellence, you know good work when you see it, and have spent time working closely with copywriters, designers, and art directors. You are flexible, gracious, and can solve any problem through ingenuity, empathy, and unflappable professionalism.

Things you’ll do:

  • Oversee the brand tracker study in partnership with product research

  • Drive bespoke research projects to test hypothesis and gather deeper learnings

  • Develop testing methodologies for creative and marketing initiatives

  • Collaborate with paid media and internal data science teams to analyze full-funnel messaging effectiveness and identify optimization opportunities

  • Partner closely with cross-functional partners

  • Partner closely with the VP of Brand and Creative on high-visibility projects

  • Onboard and manage agencies and vendors

  • Approach requests, projects, and with a holistic view of the business

What we’re looking for:

  • 6+ years in-house or agency experience

  • You value research, data, and creative excellence

  • You enjoy being part of the creative process end to end

  • You’ve run research projects

  • Have experience with brand tracker studies

  • Have field creative, messaging, and platform testing

  • Are comfortable with analytics tools

  • Have a natural instinct to identify integrated marketing opportunities with the ability to influence cross functionally

  • Excellent time and project management skills

  • You are a dedicated and enthusiastic communicator and collaborator

  • Ability to clearly articulate ideas and findings

  • Outstanding interpersonal skills; ability to build strong relationships with cross-functional team members

  • Passion for helping make people’s working lives simpler, more pleasant, and more productive.

  • Global experience a plus

For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

As a federal contractor, Salesforce is required to verify that all US-based employees are fully vaccinated against COVID-19. If you receive an offer and are unable to get vaccinated for religious or medical reasons, you may request a reasonable accommodation.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.

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