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Procter & Gamble Senior Brand Manager, Digital Marketing in Boston, Massachusetts

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Job Description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

The Opportunity:

The Senior Brand Manager of Digital Marketing is an instrumental and critical role that leverages digital marketing to help build the next generation of billion - dollar brands at P&G. You are a digital marketer, r esponsible for the execution of digital marketing for new brand ed products that are being developed by P&G Ventures . This role will lead the execution of in-market digital testing and the creation of campaigns for varying audiences through a deep understanding and application of digitally driven customer insights , with the goal of validating business models and customer communication for new brands. Additionally, this role will be responsible for the management of all digital customer acquisition channels.

For this role, we prefer a candidate who is in Cincinnati or who can relocate here. We will also consider candidates who live in one of the cities listed in the job posting.Important to note: For this role, you will spend about 30% of your time working on digital strategy, and the remaining 70% of your time working directly in digital marketing platforms placing media and optimizing media for new brands.

Key Responsibility Areas:

  • In-Market Learning: Working with cross-functional partners, implements test plans utilizing digital channels to validate learning hypothesis and uncover key consumer messaging and product insights critical to continued success of our lean innovation programs.

  • Digital Marketing:  Contributes to and executes a comprehensive sales and marketing strategy for digital customer acquisition channels through effective consideration of competitive intelligence, key product insights, and consumer feedback. Elevates quality of consumer insights through the effective use of technology, marketing automation, experience mapping, and embedded business analytics.

  • Channel Development : Executes digital marketing campaigns that are integrated across channels. Incorporates strategies and commercial digital roadmaps to enable an effective launch of new brands. Partners with IT to identify the right platforms and tools needed to achieve business objectives.

  • Consumer Engagement:  Supports consumer engagement along the path to purchase while collaborating with internal and external partners as additional capabilities are needed.

  • Quality:  Ensures the quality of work, products and services as a first priority ; complies with or exceeds all regulatory compliance standards and ensures accuracy of communication as it relates to promotional materials.

    Responsibilities include, but are not limited to:

  • Execute campaigns across a range of channels including Facebook, Instagram, YouTube, Google SEM, and other digital marketing channels

  • Build and/or refine digital platforms and executions to enhance consumer experience and facilitate optimization

  • Real-time analysis and optimization of campaigns

  • Partner with internal and external stakeholders to ensure alignment across functional areas

  • Present ROI of digital channels for new product and brand launches

  • Develop robust analytics and test measurement strategies

  • Work with external advertising agencies as applicable 

    The Ideal Candidate has:

  • Passion:  Demonstrates passion for the organization, our people, and the difference we make daily in improving the lives and health of people.

  • Integrity:  Demonstrates the highest commitment to integrity and showing respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas.

  • Agility:  Responds positively to and embraces change, leveraging lean principles to accomplish learning objectives and solve problems.

  • Empowerment:  Finds opportunities to improve and extend their contribution to the organization and their teammates.

  • Accountability:  Assumes responsibility for successfully accomplishing work objectives and delivering business results; setting high standards of performance for self and others.

  • Creativity:  Explores and advances opportunities to develop novel solutions and approaches to the improvement of processes and services.

  • Interpersonal:  Develop and maintains effective relationships with others; relates well to people from varied backgrounds and in different situations; shows understanding, courtesy, tact, empathy, concern, and politeness.

  • Organization:  Establish a systematic course of action for self or others to ensure accomplishment of a specific objective. Sets priorities, goals, and timetables to achieve maximum productivity.

  • Experience: Hands-on experience with digital marketing channels and tools listed below: - Social Media (Facebook, Instagram via FB Business Manager, Tik Tok, Snapchat) - Paid Search & Shopping (Google via Google Ads) - Email Marketing ( Klaviyo , Mailchimp, or similar) - Landing Page Creation ( Unbounce or similar) - Google Analytics

Job Qualifications


  • Associate's degree or higher is required. Bachelor's degree is preferred.

  • 3-9 years of experience with digital customer acquisition through paid social or paid search.

  • Experience using Google Analytics.

  • Strong communication and presentation skills .

  • Strong analytic skills.


  • Email marketing experience

  • Experience with Google Ads, Unbounce, Webflow, Photoshop or similar platforms is helpful

  • Presenting information to key stakeholders

  • Data visualization experience is ideal

  • Landing page creation, would be a bonus

  • Someone that can move to our headquarters in Cincinnati, OH is highly preferred but we will also consider candidates who live in the cities listed in the job posting.

The Value of a P&G Career

  • Ongoing coaching and career development – you will work with passionate people and have access to best in class training through our P&G Leadership Academy as well as day-to-day mentoring from your manager.

  • We provide a market-competitive salary benchmarked against the finest companies, so you'll be able to spend your generous vacation time doing more of the things you love with the people you love.

  • We offer a suite of benefits, including but not limited to: flexible working arrangements, remote working options, generous paid vacation increasing with service, generous parental leave policies, group life insurance, health insurance, and dedicated support to help you find the right child care or elder care.

  • Additional perks include discounted P&G products from our company shops and a discount platform offering you unbeatable savings on everything from groceries to exotic holidays.

  • What's more, your financial package might include things like interest-free loans, a tax-advantageous share purchase plan, a contributory pension plan, and financial education and advisement on topics including purchasing real estate and generating wealth.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

    Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

    Procter & Gamble participates in e-verify as required by law.

    Qualified individuals will not be disadvantaged based on being unemployed.

Job Schedule

Full time

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Experienced Professionals (Job Segmentation)

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.

The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.