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Wayfair Senior Analyst, Email Campaigns/Promotion in Boston, Massachusetts

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<p><span style="font-weight: 400;">Email is one of the largest channels at Wayfair, driving about $2B in revenue in the last year. As the email marketing team, we’re charged with maximizing growth and customer lifetime value in the channel by sending the right content, to the right customer, at the right time.&nbsp; Leveraging advanced machine learning models, deployed through our proprietary email platform and products, we partner with a multitude of cross-functional partners to deepen our relationship with our existing customers.</span></p>

<p><span style="font-weight: 400;">Why should you join our team?:</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">We are a large and visible channel, driving more than 10% of revenue, with the attention of the most senior leaders at Wayfair - from the Chief Marketing Officer to the Platform engineers and data science leads&nbsp;</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Email is a highly technical and complex platform - you will combine your understanding of our customers with a thorough understanding of our tech stack and data science algorithms to drive product development and enhancements</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">You will be challenged and grow to new heights - the learning curve is steep and you will develop and flex an extremely diverse set of skills. You will be a general manager, product manager, data scientist, business analyst, and creative, all rolled into one.&nbsp; This isn’t easy, but previous email team members have stated that this is one of the best professional growth opportunities you will find at Wayfair</span></li>


<p><span style="font-weight: 400;">What you’ll do:</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Own the strategy around major promotions, a major driver of revenue in the channel, developing and executing on a testing roadmap to improve the customer experience and drive conversion</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Work closely with engineering, product, and data science teams to prioritize and build new capabilities</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Develop the look, feel, and execution around new branded campaigns, taking a broad marketing campaign vision and turning it into the right experience for email customers</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Partner closely with creative and content teams to create curated incremental messages tell a cohesive story, and strategize where these fit within the customer journey</span></li>


<p><span style="font-weight: 400;">What you’ll need:</span></p>


<li style="font-weight: 400;"><span style="font-weight: 400;">Intellectual curiosity</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">2+ years of experience working in a quantitative and analytical role</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Strong quantitative experience, with the ability to generate insights and solutions or build a story and strategy from large data sets</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Experience (or interest) in working with creative assets and developing messaging strategies</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">Excellent critical thinking and verbal and written communication skills - ability to break down and communicate complex ideas and influence senior level and cross-functional stakeholders</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">An ownership mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude</span></li>

<li style="font-weight: 400;"><span style="font-weight: 400;">A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive</span></li>




</header><div class="content-conclusion"><p><strong>About Wayfair Inc.</strong></p>

<p>Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.</p>

<p>No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.</p></div>