Job Information
Pearson Senior ABM Manager, Strategic Accounts in Boston, Massachusetts
About Pearson's Enterprise Learning & Skills Division
Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, cutting-edge assessments, and industry-recognized certifications—ensuring employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
Role Overview
As a Senior ABM Marketing Manager, you will lead strategic Account-Based Marketing (ABM) initiatives for high-value enterprise accounts, driving pipeline growth, C-suite engagement, and revenue impact. Collaborating with sales, client partners, product marketing, and strategic account teams, you will develop and execute multi-channel ABM programs tailored to key accounts.
Success in this role requires strategic thinking, data-driven execution, and stakeholder influence. You will play a pivotal role in shaping and scaling ABM strategy, optimizing performance through insights, and embedding best practices to maximize ROI.
Key Responsibilities
Strategic Leadership & Planning
Own and evolve the ABM strategy for enterprise strategic accounts by industry vertical, ensuring alignment with sales priorities and revenue objectives.
Develop and implement scalable 1:Few programs, using data-driven insights to tailor messaging and engagement strategies, with a roadmap for 1:1 expansion.
Provide strategic coaching and guidance to internal marketing and sales teams to embed ABM best practices and improve execution quality.
Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends.
Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies.
Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging.
Campaign Development & Execution
Lead the development of integrated, multi-channel ABM campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation.
Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies.
Leverage ABM marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize ABM campaigns at scale.
Maintain a best-in-class ABM infrastructure, including dashboards, standardized templates, and streamlined execution processes to enhance program scalability.
Cross-Functional Collaboration & Stakeholder Engagement
Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on ABM execution.
Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts.
Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities.
Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives.
Provide hands-on support, remove roadblocks, and guide execution teams to drive consistent, high-quality ABM initiatives.
Mentor and coach junior marketing colleagues, supporting their professional growth and enhancing ABM expertise across the organization.
Performance Measurement & Optimization
Define and monitor ABM-specific success metrics, including account engagement, pipeline acceleration, and revenue influence.
Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize ABM programs.
Present data-driven recommendations to senior leadership, showcasing the impact of ABM initiatives on revenue growth.
Stay ahead of ABM trends, emerging technologies, and industry best practices to continuously enhance our approach.
Key Success Metrics
Engagement Growth: Increased interactions across key accounts (C-suite content engagement, event attendance, digital interactions).
Pipeline & Revenue Influence: Direct impact on accelerating pipeline progression and driving revenue within strategic accounts.
ROI & Campaign Effectiveness: Performance of ABM initiatives relative to investment, optimizing spend efficiency.
Sales & Stakeholder Feedback: Alignment and effectiveness of marketing efforts in supporting account growth and business objectives.
Who You Are
Essential Qualifications & Experience
10+ years of experience in B2B Account-Based Marketing, ideally within enterprise-level organizations globally.
A strong track record of designing and executing successful 1:1, 1:Few, and 1:Many ABM campaigns that drive measurable business impact.
Experience working closely with sales teams to build alignment and drive account engagement.
Deep knowledge of ABM strategies, tools, and frameworks, with hands-on experience using platforms like Salesforce, Demand base, HubSpot, or similar.
Strong experience in multi-channel ABM execution, including digital marketing, paid media, direct mail, and executive engagement.
Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.
Highly Desirable Skills & Experience
Industry experience in enterprise HR, talent management, workforce learning, or related fields.
Demonstrated success in running ABM programs for IT, Tech, or Software industries.
Experience in executive-level marketing and C-suite engagement strategies.
Experience working on ABM campaigns that influence large deal sizes ($500k+ contracts).
Strong stakeholder management skills, with the ability to collaborate and influence across sales, marketing, and leadership teams.
Experience mentoring or coaching junior marketers to develop their skills and ABM expertise.
Key Competencies
Strategic Thinking: Ability to develop innovative ABM approaches that drive measurable business impact.
Results-Oriented: A track record of successfully executing ABM programs that drive revenue and engagement.
Excellent Communication: Strong verbal and written communication skills, with the ability to engage senior stakeholders.
Adaptability: Ability to work in a fast-paced environment, manage multiple priorities, and pivot when needed.
Collaboration: Strong team player who works well across departments to align marketing efforts with business goals.
What to expect from Pearson
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Maryland, New York State, New York City, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $140,000 - $155,000.
This position is eligible to participate in the annual incentive plan, and information on benefits offered is here.
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 19160
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