System One Services SEM Specialist in Boston, Massachusetts

SEM SpecialistBoston, MA

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Type:Direct-Hire

Category:Sales & Marketing

Compensation Range:60000.00 - 80000.00

Job ID:133196

Date Posted:10/05/2018

Search Engine Marketing Specialist

Our education client in Boston is looking for a SEM Specialist to join their team. In this role, you will be responsible working across global and regional search platforms in multiple countries to plan, implement, manage and optimize data-driven campaigns.

Responsibilities:

  • Understand the consumer (student and family), student journey and department goals and translate them into a paid search media strategy across all platforms and devices

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns

  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies

  • Optimize copy and landing pages for paid search engine marketing campaigns

  • Perform ongoing paid keyword discovery, expansion and optimization (Google AdWords)

  • Report on campaigns results through Google Analytics and Tableau

Requirements:

  • Bachelor’s degree in Marketing or relevant discipline

  • 3+ years of SEM experience managing PPC campaigns with Google; experience in performance marketing, conversion and online customer acquisition

  • Google AdWords guru; Google Analytics & AdWords certification

  • Strong analytical, communication and organizational skills; ability to thrive in a fast-paced, ever-changing environment; ability to manage multiple projects simultaneously

  • Up-to-date with latest trends and best practices in search engine marketing

  • MS Excel a MUST

  • Familiarity with A/B and multivariate experiments

  • Understanding of HTML, CSS, JavaScript, PHP, MySQL

If you are a fit for this role, apply today!

Apply with System One