IBM Segment Product Marketing Manager in Boston, Massachusetts

Job Description

Startups are exciting. That’s why we’ve never stopped being one. For over a century, IBM has been a company of inventors and innovators. If you like the idea of working on a legendary brand – the one that invented the personal computer, the disk drive, the mainframe, and helped put a man on the moon—then come create with us.

This position will be located in IBM offices in New York City or Raleigh, NC.

About IBM Systems

The IBM Systems marketing team is the voice behind the company’s IT infrastructure portfolio, which includes our legendary IBM Z and LinuxONE systems for fully-encrypted, large-scale transaction processing, including blockchain; Power, a new generation of servers and software purpose-built for AI and high-performance computing and the industry’s broadest portfolio of enterprise-scale all-flash and software-defined storage solutions. This portfolio contributes over $5B+ to the product line revenue for IBM.

About the Role

You’ve had jobs, but have you had impact? The IBM Z and LinuxONE lines of secure enterprise servers and software are on the front-lines of industry innovation for a multi-billion dollar business. Our organization is looking for a segment marketing manager to join the team, based in the NYC or Raleigh, NC offices. You: are curious, tenacious, have a commercial mindset, and have successes and stories to share. This role is expected to deliver segment-specific source content for ABM (Account-Based Marketing) partnering closely with industry marketing managers and the content marketing team, with an eye to standardizing content kits for multiple audiences across worldwide markets, sellers, partners and customers either at in-person events and meetings, or self-serve on the web.

Responsibilities:

  • Complete market segmentation analysis of market sizing, addressable market and target accounts working closely with market research to guide development

  • Build voice of the customer for personas, buyer needs, purchasing decision making, segments in each target market area

  • Maintain source messaging, value propositions and standard content kit libraries for each target ABM segment, working closely with sales, industry marketing leaders, and content managers

  • Act as key SME for ABM plays, hosting training sessions as needed to ensure alignment across a matrixed organization, working closely with sales enablement

  • Build relationships and feedback loops to manage to pipeline metrics, pipeline gaps, sales cycles and conversion rates/win rates for key sellers (partners, inside sellers)

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.

Discover your true potential.

Be yourself.

MC18

Required Technical and Professional Expertise

  • Functional Expertise – 5+ years in in a B2B selling environment, working in an Inside Sales, Technical Sales, Product Marketing or Marketing role

  • Marketing Expertise – comfort with B2B buyer’s journey, content and tactics, both digital and in-person, and experience with ABM (Account Based Marketing)

  • Ability to author blogs, presentations for their own, or others’ bylines

  • Ability to work with Excel for data / segmentation analysis

  • Commercial mindset; demonstrated ability to grow a product line through actions

Preferred Tech and Prof Experience

  • Industry Expertise – prior experience in Financial or Government sector is a plus

  • 7+ years in a marketing function in IT software, cloud or security expertise is a plus

EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.