Wolters Kluwer Segment Marketing Manager –Integrated Marketing to Law Firms in Boston, Massachusetts
The role of the Segment Marketing Manager is to develop and manage aggressive go-to-market plans for key product lines within the Wolters Kluwer Legal & Regulatory U.S. portfolio. The position will be responsible for owning the customer segmentation, targeting with precision and rigor, and designing and managing campaigns and programs to grow market share through customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue. Key functions include Market Segmentation, Strategy, Campaign Development and Testing, Budgeting, & Project Management.
Role will be 100% remote**
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop a GTM plan targeting the law firm markets, including market assessments, marketing strategy, market segmentation and programs that will drive lead gen, upsell, cross-sell and retention.
Develop segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries.
Working in conjunction with the Product Marketing Manager align product positioning and messaging by understanding and refining market segment needs and customer personas.
Identify and create content marketing opportunities with Product Management, Editorial and the Demand Generation Manager to generate an ongoing lead gen strategy & plan inclusive of budgeting & reporting.
Propose, develop, implement, and test marketing campaigns across all appropriate advertising & marketing channels which may include lead generation, thought-leadership programs, webinars, event marketing, etc. to achieve the marketing strategy and business objectives.
Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience.
Engage with key internal stakeholders from Sales, Product, and Marketing to ensure go-to-market efficiency and effectiveness.
Manage reporting and analytics on all programs to measure success and return on investment.
Collaborate with Sales to identify and understand the best path to market for proposed product solutions and be able to implement change as necessary.
Develop sales enablement tools for multiple sales channels, to generate, progress and close sales.
Manage and track expenditure for your segments within the provided budget.
Participate in key industry networks, associations, and applicable conferences and events.
Support overall brand management and the building of brand equity
Performs other duties as assigned by supervisor.
Bachelor's degree required
Coursework emphasis in Marketing & Advertising strongly preferred
7+ years of experience in B2B marketing.
Strategic marketing, media planning, & digital marketing experience
Skilled in building rigorous data-driven marketing strategies and tactics.
Proficient knowledge of Microsoft Office tools, especially Excel and PowerPoint
Experience with the law firm market
Experience with Salesforce.com, Eloqua, & ZoomInfo preferred
Other Knowledge, Skills, Abilities or Certifications:
Ability to work well in a matrix organization and effectively manage across boundaries.
Marketing domain knowledge with an understanding of the legal and related business markets
Very strong copywriting skills
Strong verbal and written communication skills to converse with sales and business stakeholders, customers, marketing peers, and management.
Strong attention to detail and highly organized and motivated with ability to work independently.
Data first approach and passion for results
- Some domestic travel (10%) may be required for internal meetings or customer conferences.
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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