General Electric Revenue Marketing Sr Manager in Boston, Massachusetts
At BHGE Digital, we are creating technology and solutions to enable social, mobile, analytical and cloud capabilities for the Industrial Internet. The Industrial Internet is an open, global network that connects people, data and machines. It’s about making infrastructure more intelligent and advancing the industries critical to the world we live in. At GE, we believe it’s about the future of industry—energy, healthcare, transportation, manufacturing. It’s about making the world work better.
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
This job is for a Region Marketing Sr Manager supporting the growth of our Digital business in the Americas region. Design & execution of customer-focused, market development initiatives to drive sales pipeline. Prioritize & lead key cross business tactics and programs, support launch & growth of new/existing technologies & services for BHGE Digital. Successful candidate will have relevant experience with revenue marketing, field marketing, or account base
Own the marketing relationship with commercial executives to strategize with the marketing leadership team approaches to support the sales goals for the Americas region
Act as liaison between marketing and sales and be the face of marketing to the pre-sales and sales teams for the region
Understands the market forces and commercial strategy to propose field marketing programs
Define field programs objectives in line with sales strategy and oversee the portfolio of field marketing activities
Collaborate with the product marketing team to incorporate sales feedback and sales leadership needs into integrated & global campaigns
Own the marketing relationship with leadership stakeholders within the product, industry, commercial and partner teams to assimilate their customer / market needs and propose program strategies for North America and Latin America regions.
Accountable for delivering qualified leads, improving sales pipeline and accelerating sales.
Guide and coach the sales organization on the role and value of marketing within strategic accounts and promote a unified customer approach
Influence product GTM direction based on market knowledge, program portfolio performance, and marketing leading practices
Define the vision to support the overarching revenue marketing goals
Develop frameworks and best practices to increase scale and efficiencies including operating models, organization capabilities, processes and tools
Establish KPIs, determine success criteria and drive accountability
Influence the commercial leadership team to define a high potential account portfolio for the organization’s most strategic customer and prospect accounts
Effectively use the account and contact intelligence to effectively target and engage customers and prospects
Facilitate the lead routing process and system hand-offs with inside sales and sales
Own the interlock with BHGE Digital product, marketing, and sales team to facilitate the marketing processes integration for the region Qualifications/Requirements: Basic Qualifications:
Bachelor’s Degree in Marketing or Business
At least 5+ years of professional experience in Marketing Operations, Direct Marketing, Account Based Marketing, or Field MarketingEligibility Requirements:
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job
Must be willing to travel 30%
Must be willing to work out of an office located in San Ramon, CA or Houston, TX Desired Characteristics:
Proven experience in developing trusted relationships with sales organizations and the ability to present persuasively to various stakeholders
Ability to balance, prioritize and deliver excellent results under tight deadlines
Must be detail-oriented and task-driven with good time management skills
Excellent written and oral communication skills with the ability to define and communicate issues and opportunities at all levels of the organization
Understanding of the Oil & Gas value chain and customer economics
Must have a "change agent" attitude; constantly pushing us and our customers to new opportunities, approaches, ideas, and perspectives
Software / technology background a plus
Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from VP to C-level; comfortable being able to quickly join the client leadership team and immediately add value
Strong interpersonal skills as a team leader and team playerPersonal Attributes:
Listens well, communicates openly and transparently#DTR Locations: United States; California, Texas; San Ramon, HoustonGE will only employ those who are legally authorized to work in the United States for this opening.