Massachusetts Creative Jobs

MassHire Job Quest Logo

Job Information

Fortive Corporation Retail Marketing Specialist (Remote) in Boston, Massachusetts

Gordian (www.gordian.com) is the leader in facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting, Gordian’s solutions also include proprietary RSMeans data and Facility Intelligence Solutions. From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality.

Reporting to Senior Retail Marketing Manager, the Retail Marketing Specialist will support the ongoing demand generation and customer marketing initiatives for RSMeans data estimating solutions to specific target markets and personas. This position will work closely with sales and marketing to assist in the creation, implementation, and management of effective marketing programs to drive revenue and measure campaign and program results.

Responsibilities:

  • Coordinate ongoing marketing plans to drive brand awareness, lead generation, demand creation and customer engagement through multi-channel programs to drive revenue through eCommerce and Inside Sales. Responsibilities include marketing team coordination, campaign setup, content development, sales enablement, communication, and reporting.

  • Coordinate with internal stakeholders and external partners to ensure RSMeans data product messaging is included in marketing efforts in a consistent and impactful way.

  • Campaign setup and management in multiple marketing systems and tools, including but not limited to Asana, Marketo and Salesforce.

  • Update reporting and presentations as needed for marketing campaigns.

  • Partner with Digital Marketing team to coordinate eCommerce promotions & digital advertising efforts.

  • Provide sales enablement for the Retail Inside Sales team to assist in converting leads and retaining customers.

  • Assist the Senior Retail Senior Marketing Manager with day-to-day marketing projects and activities as needed.

  • Research and identify new industry marketing and demand generation opportunities in order to drive aggressive growth of new customers through various channels.

  • Keep up-to-date with industry and competitive landscape.

    Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or related field; or equivalent professional experience.

  • Minimum 3+ years’ experience in a marketing discipline – preferably working with software licenses and SaaS offerings.

  • Prior experience coordinating multi-channel campaigns with email, digital, social and ecommerce components.

  • Project management experience preferred.

  • Ability to create and manage multiple types of projects and priorities simultaneously while meeting deadlines in a fast-paced, dynamic environment.

  • Proven ability to solve problems, handle conflict, anticipate issues/concerns, troubleshoot problems, and proactively institute creative solutions quickly and thoroughly but with detail.

  • Ability to manage and understand a variety of products and markets, including understanding target audience needs and buyer priorities.

  • Fast learner, with ability to work with technical and non-technical stakeholders.

  • Strong verbal and written communication experience.

  • Proficient in Microsoft Office Suite. Experience with CRM and/or Email Marketing Systems

  • Fortive/Gordian requires new employees to be fully vaccinated for COVID-19 as defined by the CDC, subject to applicable, verified accommodation requests.

Fortive is a diversified industrial growth company comprised of Professional Instrumentation and Industrial Technologies businesses that are recognized leaders in attractive markets. With 2017 revenues of $6.7 billion, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 26,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 50 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: www.fortive.com.

Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian’s offerings also include our proprietary RSMeans data and Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide. We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE/AA/M/F/Vets/Disabled

"The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail applyassistance@fortive.com to request accommodation."

"The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail applyassistance@fortive.com to request accommodation."

DirectEmployers