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Spindrift Regional Sales Manager, New England in Boston, Massachusetts

Serve as Regional Sales Manager for Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut. This position can be based in any location within this region. Job responsibilities are:

  • Build the Brand

  • Demonstrate “Own the number” mentality – Deliver the company’s KPIs for the region.

  • Hire, develop and lead a team of Area Sales Representatives with approximately 100 assigned stores each.

  • Ensure team’s product execution meets merchandising standards, including but not limited to the following:

  • Executing large and impactful displays. This involves being able to lift at least one case of product (20lbs) at a time, and regularly assembling large displays, which can often be more than 100 cases in size.

  • Stocking shelves, hanging price tags and applying point of sale.

  • Managing backroom inventories.

  • Represent the Company at local and regional trade shows & events to promote product sales.

  • Build Relationships with Retailers and Distributors

  • Leverage, train and manage key customers, distributors and broker relationships throughout the region while identifying new business opportunities.

  • Build credibility and trust with key accounts at buyer and store level.

  • Achieve mutually beneficial agreements through skilled negotiation.

  • Develop a high-level understanding of the customers’ business to effectively forecast regional sales growth.

  • Manage Trade Spend & Field Activation

  • Call on Category Managers, District Managers and store level management to sell in promotional activations and display programs.

  • Expand shelf space and SKU count in assigned regional retailers through partnerships with key decision makers and fact-based data-driven selling.

  • Monitor retail activities through in-field work time and review of analytic reporting.

  • Abide by company trade spend policies and efficiently work within budget.

  • Contribute to Company Culture

  • Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company.

  • Partner with teammates and co-workers on various strategic initiatives throughout the year.

  • Demonstrate “Carry the bag” mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand.


  • Industry Experience

  • 5+ years of experience in the beverage or consumer packaged goods industry

  • Beverage sales preferred

  • Sales experience in all classes of trade including Grocery, Natural Specialty, Drug, Value, Mass Channels

  • Experience leveraging CRM mobile tools

  • Experience in key account management

  • Proven sales track record

  • Personality Profile

  • Thrives in a dynamic, fast-growth, start-up environment

  • Self-motivated with a competitive spirit

  • Excellent verbal/written communication and interpersonal skills

  • Proficient in Microsoft Office—Outlook, Word, Excel, PowerPoint

  • Willing to do whatever it takes to get the job done; working long & flexible hours, including occasional nights and weekends

  • Acts as a role model for the Company’s culture

  • Working Conditions

  • Must be able to lift a case of product (20lbs) regularly with the ability and desire to physically assemble large displays, which can often be more than 100 cases in size

  • Must have your own vehicle and be able to travel throughout your region on a regular basis, up to 50% of the time.