Thermo Fisher Scientific Regional Marketing Specialist in Boston, Massachusetts
Job Title: Regional Marketing Specialist
Requisition ID: 186830BR
Location: North America – remote; preferably located in Carlsbad, CA
About Thermo Fisher Scientific!
Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD. For more information, please visit www.thermofisher.com (https://www.thermofisher.com/us/en/home.html) .
How will you make an impact?
All of our employees share a common set of values - Integrity, Intensity, Innovation, and Involvement. Our ability to grow year after year is driven by our ability to attract, develop and retain outstanding people who will thrive in our environment and share in our desire to improve humankind by enabling our customers to make the world healthier, cleaner, and safer. If you share our values and are looking for an employer who is strongly committed to developing talent and exciting achievement, come grow with us at Thermo Fisher Scientific.
What will you do?
The Regional Marketing Specialist will plan, implement and deploy key marketing programs and promotions within North America across all media, including digital, web, and print, for the Life Science business. Working closely with various cross-functional teams, the marketing specialist will translate global marketing plans into coordinated and executable communication strategies, providing promotional and lead generation support for a variety of target markets.
Lead creative efforts to generate new marketing campaigns which will engage with current and future customers while also growing the marketing contact database
Craft, improve, and implement cross-divisional digital and print tactics to reach customers optimally, generate new opportunities for sales, and achieve revenue goals. Measure success and propose actions and strategies based on customer behavior.
Understand the needs of North American customers and apply that knowledge to future campaign development, asset regionalization, and deployment
Design, and maintain new sales assets to ensure that sales reps can stay relevant and have the most up-to-date information, especially during these more virtual times.
Train the sales teams on new programs and collateral to enable selling.
Provide global partners with regional feedback for improved campaign efficiency
Work with cross-functional teams such as web and digital marketing to attain marketing reach while also testing out new and innovative tactics.
Assist in the direction of in-house and external creative teams, encouraging and maintaining relationships with agencies, writers, designers, and illustrators
Bachelor's degree required, preferably in a science, marketing, or communications subject area
Requires a minimum of 5 years of confirmed experience in marketing or sales
Experience implementing marketing campaigns is required
Background in biological sciences is preferred
Knowledge, Skills, Abilities
Excellent written and verbal communication skills
Ability to stay within timelines and budget
Problem-solving skills are essential
Ability to stay current with ongoing marketing trends and translate these concepts to resonate with scientists
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status
Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.
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Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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