Procter & Gamble Programmatic Media Trading Manager in Boston, Massachusetts
P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.
We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.
Responsible for planning and buying of various media channels used to deliver brands' communication and advertising (e.g. television, newspapers, magazines, radio, billboards, direct mail, search, mobile, etc.). Owns media from the data, technology and analytics through planning and buying. Ensures brand's advertising reaches as many category buyers, as often as possible to effectively influence purchasing decisions.
As the Programmatic media trading manager, you will:
Be responsible for Programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting within the P&G programmatic marketing platform.
Apply complex audience targeting and re targeting set up and execution
Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations.
Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
Present campaign recaps and insights to strategic planners and brand teams
Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical Programmatic media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented
Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms
Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization
Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans
The Ideal Candidate
We are looking for driven individuals with a bias for action who:
Collaborate and are comfortable working as part of a team and on individual projects
Display outstanding ability to think creatively and identify and resolve problems
Possess excellent analytical, organizational, project management and time management skills.
Are self-assured and composed to drive influence with more senior individuals across the business
Are self-starters with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications.
Be data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.
Communicate effectively and leverage verbal and visual communication to drive action.
Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions.
Minimum one-year experience creating, executing, optimizing and analyzing campaigns with at least one DSP
Experience leveraging data to provide ongoing actionable insights into campaign performance
2+ years of programmatic media trading experience with at least one DSP
Experience executing campaigns in The Trade Desk programmatic platform
Proficient in Microsoft Office
Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
Understanding of analytics tools (e.g., Google Analytics)
Starting Salary Range: $85-$115K
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total Rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.
Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
Experienced Professionals (Job Segmentation)
P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship.
The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.
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