Comscore Program Director, Panel Development in Boston, Massachusetts
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About This Role:
We are looking for a Panel Development Program Director to lead and implement strategic programs to grow and manage Comscore’s Digital Consumer Panels. Comscore’s panels form the basis of many Comscore products and are integral to the companys success. As the Panel Development Program Director, you will be responsible for developing programs to target consumers with offers to join the Comscore panels, analyzing their success, and driving program changes to improve panelist retention and participation.
What You'll Do:
Direct the activities of a team responsible for panel development and management programs.
Manage and drive complex panel recruiting projects, processes, and strategic initiatives working with cross-functional teams including product management, technology, legal, finance and analytics resources
Develop new and manage existing relationships with a variety of partners and vendors and work closely with them to achieve success.
Oversee the analysis and reporting of the performance of panel recruiting programs and panelist quality.
Recommend and lead implementation of improvements in recruiting and retention programs and user experience with hardware and software.
Oversee analysis of panel composition, utilization, and optimization.
Develop content and user experience flows for website and communications.
What You'll Need:
10+ years of experience in program management, marketing, product management or other related field, 2+ years managing direct reports
Excellent project management skills.
Highly organized, extremely detail-oriented, and able to multi-task in a fast-paced environment
Strong analytical and problem-solving skills.
Experience analyzing data to spot issues and identify opportunities
Enthusiastic self-starter mindset with an ability to work highly independently to achieve objectives, manage multiple projects, and flourish in a dynamic environment
Experience developing and managing relationships with vendors and/or partners.
Excellent communication skills and the ability to establish rapport virtually.
At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
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