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Verisk Product Marketing Manager in Boston, Massachusetts

Wood Mackenzie is looking for an enthusiastic and ambitious Product Marketing Manager. This is a new role which will help us drive the business transformation at Wood Mackenzie, which includes scaling a new product marketing function, and step changing how we market and sell our products and services. It is an exciting time to join WoodMac as Product Marketing Manager – as we develop our next generation data analytics solutions, used by our corporate customers to drive billion-dollar decisions. The successful candidate will play a key role in supporting the growth of our new solutions portfolio and delivering business success. About the Role Partnering with product teams to understand our product strategy, you will focus on delivering product marketing plans for a group of products. A core part of this role is creating compelling customer stories driven by customer insight. Aligned with our sales approaches and priorities, you will deliver sales enablement initiatives and coordinate regional marketing activities for the assigned products. Main Responsibilities Customer perspective * * Use insights across markets, clients, competitors, and prospects to formulate value-driven customer propositions and product use cases. Partner with marketing counterparts to identify cross-sell and up-sell opportunities and drive thoughtful and relevant customer campaigns. *Target market and buyer persona definition * * In conjunction with product and the wider go-to-market team, use market segmentation to position products for each customer group. Help create buyer persona for go-to-market planning, sales, and marketing use. *Go to market planning * * Work with product teams to understand roadmaps and coordinate regional marketing launch activities. Create and incorporate differentiated messaging that resonates with target buyer personas in marketing programs and sales tools. *Tools and assets creation * * Design sales enablement tools and develop role-play scenarios. Work with creative teams and content marketing to create a range of compelling assets with value-based business messaging. *Effective marketing across full lifecycle * * Collaborate with peers contributing to the go-to-market strategy and full product lifecycle, including launch, updates, and product retirement to achieve commercial goals. Provide effective internal and external communication throughout each phase. #LI-SM1 *About you and how you can excel in the role We’d like you to: * At least 3-5 years of experience in a similar role * Demonstrate strong product marketing knowledge * Be market and client focused * Excel at storytelling * Have experience executing across the full lifecycle of products from a product marketing perspective * Demonstrate a results-focused mindset and exhibit strong organizational skills * Be a relationship-builder * Be passionate about growing the products and have a genuine interest in developing your skills * Have an intellectual curiosity about how data and analytics solve critical business issues Wood Mackenzie Core Values Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging. Wood Mackenzie values each individual's contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being. Our core values are: * Respect for the Individual * Integrity * Passion * Persistence * Confidence with humility * Excellence * Teamwork We understand the importance of bringing your whole self to work and to achieving balance between work, family and other life commitments. We are open to considering flexible working arrangements to enable the greatest spectrum of talent to contribute to Wood Mackenzie's success. Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Consumer Privacy Notice At Verisk, the health and safety of our people is our number one priority. *Effective November 15, 2021, and subject to applicable law, all prospective hires for office based roles or roles that support any of our businesses’ government contracts will be required to demonstrate that they are fully vaccinated against COVID-19 by their start date, or qualify for a legally-required medical or religious accommodation to this vaccination requirement, as a condition of employment. Hired candidates who do not demonstrate that they are fully vaccinated against COVID-19 by their start date, and who have not been approved for a legally-required medical or religious accommodation will no longer meet the requirements for employment and their offers of employment will be immediately rescinded, in accordance with applicable law.*