Sphera Product Marketing Manager in Boston, Massachusetts
Product Marketing Manager
Boston, MA, USA ● Chicago, IL, USA ● Houston, TX, USA Req #962
Monday, January 25, 2021
Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world. We are a portfolio company of Genstar Capital, a leading middle-market private equity firm focused on investments in targeted segments of the software, industrial technology, financial services and healthcare industries. We operate like a start-up tech company but have over $100 million in annual revenue, with more than 8,000 customers, and operate in 100+ countries. We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around 1000 Spherions around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.
Develop the value proposition, product positioning, business use cases and message maps that resonate with target buyers.
Identify and update the market fundamentals, including total addressable market, potential adjacent or look-alike markets, buyer personas and the buyer journey from awareness to purchase to customer and beyond.
Document and communicate the competitive landscape—be an expert on our competition and how they are positioned—and how to win against them.
Create and maintain customer case studies and communicate those to sales, product development and the organization.
Collaborate on go-to-market plans with key stakeholders to support retention and expansion of existing customer accounts, revenue growth for product lines, and new customer acquisition.
Train and enable sales teams on messaging, use of tools and assets to advance opportunity pipeline, accelerate and close deals; work to improve and optimize proposals and RFI responses; monitor and reinforce sales fluency in above.
Regularly assess effectiveness of marketing programs and sales tools in collaboration with Marketing Operations and report back to the business on results and required changes.
Act as an external thought leader for the products you support; coordinate and field key subject matter experts and customers for speaking engagements, press, analysts and written works.
Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products
Bachelor’s degree required, Pragmatic Marketing certification desired
5-8 years experience in software marketing, product marketing is preferred
Proven track record of creating value through strategic product marketing in B2B high tech or SaaS industry
Command of best practices across messaging, product strategy and positioning and creating product marketing assets
Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders
Previous experience building and maintaining trusted relationships with senior business leaders
Knowledge of Risk Management technology market and/or experience in heavy industry or supply chain markets desired
Travel approximately 15% of the time
Sphera is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status and other legally protected characteristics.
Job Family PROFESSIONAL
Pay Type Salary
Travel % 15
Boston, MA, USA
Chicago, IL, USA
Houston, TX, USA